how to effectively reach your audience in the digital age
Post on 20-Aug-2015
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How to Effectively Reach Your Audience in the Digital Age
Are your communications effective in today’s visual world?!
These days, the average human attention span is just 8 seconds long…
(U.S. National Library of Medicine) !
…yet a goldfish’s attention span is 9 seconds long.!
(this is not a typo)
(U.S. National Library of Medicine) !
In 1998, the human attention span was 12 minutes. !
(Telegraph)) !
2008 it was 5 minutes.!
(Telegraph) !
But why is this happening??!
Research reveals our attention span is smaller
than ever due to… !
(Daily Mail) !
Smartphones
(Daily Mail) !
Smartphones
Computers
(Daily Mail) !
Tablets
Smartphones
Computers
(Daily Mail) !
The average human switches between devices as many as
21 times an hour.!
That’s more than once every 3
minutes
(Daily Mail) !
Consuming 100,500 words outside of work on an average day.!
!
(Mark Gleeson) !
And being bombarded with the equivalent of 174 newspapers of information per day. !!
(Daily Mail) !
This is 5x as much information as 1986. !
(Mark Gleeson) !
And all of this is making humans
less attentive and more anxious
than ever before! !
Think about
it�
(3M Corporation and Zabisco) !
And visuals are processed 60,000x faster in the brain than text.!
(3M Corporation and Zabisco) !
40% of people will respond better to visual information than
plain text.!
(Zabisco) !
And 60% of people are visual learners
(Mark Gleeson) !
And 60% of people are visual learners
(That’s over half our
population) (Mark Gleeson) !
…Explain a square Try this…!
Geometric shape with four lines connecting four 90 degree angles. !
Or how about this?
Or how about this?
Or how about this?
Visuals are easier to understand
(Billion Dollar Graphics)
People retain 80% of what they see and only 20% of
what they read.!
(Ragan)
Words are processed by our short-term memory.!
Shorter retention
(Billion Dollar Graphics))
Visuals are processed
in our long-term
memory. !
Better retention
(Billion Dollar Graphics))
Sounds great, but what is the solution? !
Over 80% of consumers agree that digital signage is engaging... !
(Design Lounge) !
Engagement leads to increased awareness, loyalty and
satisfaction !
Research reveals that digital signage increases:
Brand Awareness !
48%!Visitor Traffic!
33%!
Sales Volume!
32%!
(Info Trends) !
Average Purchase Amount !
30%!
People prefer digital signage over most other mediums, saying it is:!
(OXT) !
People prefer digital signage over most other mediums, saying it is:!
more effective*!
63%!
*percent of respondents who chose digital signage over other mediums. !(OXT) !
People prefer digital signage over most other mediums, saying it is:!
more effective*!
more unique*!
63%! 58%!
*percent of respondents who chose digital signage over other mediums. !(OXT) !
People prefer digital signage over most other mediums, saying it is:!
more effective*!
more unique*!
more interesting*!
63%! 58%! 53%!
*percent of respondents who chose digital signage over other mediums. !(OXT) !
By 2017, the global digital signage market is expected to top 17.1 billion dollars.!
That’s more than double from 2012 (Digital Signage Today) !
Q: How are you going to !!communicate to your audience?!
Q: How are you going to !!communicate to your audience?!
Visit FWi to learn more:www.fourwindsinteractive.com!
Did we keep your interest longer than 8 seconds?
3012 Huron Street Denver, CO 80202 Toll Free: 877 204 6679 Sales@fourwindsinteractive.com www.fourwindsinteractive.com © 2014 Four Winds Interactive, LLC. Images and other content in this document are the property of Four Winds Interactive and may be protected by copyright and other restrictions. Copyrights and other proprietary rights in the content in this document may also be owned by individuals and entitles other than, and in additions to, Four Winds Interactive. Four Winds Interactive expressly prohibits the copying of any protected materials in this document.
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