“how to fall up from the netherlands”

“HOW TO FALL UP FROMTHE NETHERLANDS”

ICT Ondernemerschap 2013

Raimo van der Klein

LEARNINGS AND TIPS FOR:

NOSHEMA Nokia KPN MoMo Layar

RAIMO VAN DER KLEIN

I SHAPE DISRUPTIVE TECHNOLOGIES INTO DEMOCRATISING PRODUCTS

DEMOCRATISERING VAN “SPACE”

FOUNDED 2009

“It's not what you look at that matters, it's what you see.” - Henry David Thoreau

30.000.000 DOWNLOADS OF LAYAR APP

40.000 EDITORS FOR LAYAR CREATOR (SAAS SOLUTION)

THE NEXT BIG THING...

TVDISTRIBUTIE VAN VOEDSEL PRODUCTIEMIDDELEN

DEMOCRATISERING VAN:

“HOW TO FALL UP FROMTHE NETHERLANDS”

LEARNINGS AND TIPS FOR:

TIMING

Access to: GPS, Accelerometer & Compass

2008: ANDROID G1

THE MISSION IF YOU CHOOSE TO ACCEPT IT:PLANT THE SEED OF THIS MASS MEDIUM

June, 2009

RIDE THE HYPE

GET MASSIVE FUNDING

PR, PR AND PR

.LAYAR

SHARE YOUR PERSONAL STORYDON’T SELL YOUR PRODUCT

Tip: ask for help

SELL THE OPPORTUNITYSHARE THE VISION

Tip: paint the future

PRESS

HARDWAREMANUFACTURERS

DEVELOPERS

OPERATORS

VENTURE CAPITALISTS

ARTISTS

USERS

BRANDS

PIVOT, PIVOT AND PIVOT

KNOW WHEN TO SHUT UPWHEN THE HYPE IS OVER: PIVOT!

Tip: Let go first

SUMMARY:

TIMINGRIDE THE HYPE

PR, PR, PRPIVOT, PIVOT, PIVOT

NEDERLAND ALS SPRINGPLANK?

NEDERLAND ALS OEFENTUIN? --> JA!NEDERLAND AANTREKKELIJK VOOR PERSONEEL? --> JA!

NEDERLAND VRUCHTBARE GROND VOOR STARTUPS? --> NEE!NEDERLAND EN FUNDING? --> NEE!

MAAR DE GROOTSTE BARRIERE:

INSIGNIFICANT HOME MARKETDUTCH BUSINESS CASE IS TOO SMALL

GLOBAL BUSINESS CASE IS TOO AMBITIOUS

THANK YOU!raimo@vanderkleinproductions.com