“how to fall up from the netherlands”
DESCRIPTION
Presentation I gave at ABN AMRO on how to become a global player when you have the Netherlands as your home market. I shared my learnings and gave tips. The presentation misses the anecdotes..TRANSCRIPT
“HOW TO FALL UP FROMTHE NETHERLANDS”
ICT Ondernemerschap 2013
Raimo van der Klein
LEARNINGS AND TIPS FOR:
NOSHEMA Nokia KPN MoMo Layar
RAIMO VAN DER KLEIN
I SHAPE DISRUPTIVE TECHNOLOGIES INTO DEMOCRATISING PRODUCTS
DEMOCRATISERING VAN “SPACE”
FOUNDED 2009
“It's not what you look at that matters, it's what you see.” - Henry David Thoreau
30.000.000 DOWNLOADS OF LAYAR APP
40.000 EDITORS FOR LAYAR CREATOR (SAAS SOLUTION)
THE NEXT BIG THING...
TVDISTRIBUTIE VAN VOEDSEL PRODUCTIEMIDDELEN
DEMOCRATISERING VAN:
“HOW TO FALL UP FROMTHE NETHERLANDS”
LEARNINGS AND TIPS FOR:
TIMING
Access to: GPS, Accelerometer & Compass
2008: ANDROID G1
THE MISSION IF YOU CHOOSE TO ACCEPT IT:PLANT THE SEED OF THIS MASS MEDIUM
June, 2009
RIDE THE HYPE
GET MASSIVE FUNDING
PR, PR AND PR
.LAYAR
SHARE YOUR PERSONAL STORYDON’T SELL YOUR PRODUCT
Tip: ask for help
SELL THE OPPORTUNITYSHARE THE VISION
Tip: paint the future
PRESS
HARDWAREMANUFACTURERS
DEVELOPERS
OPERATORS
VENTURE CAPITALISTS
ARTISTS
USERS
BRANDS
PIVOT, PIVOT AND PIVOT
KNOW WHEN TO SHUT UPWHEN THE HYPE IS OVER: PIVOT!
Tip: Let go first
SUMMARY:
TIMINGRIDE THE HYPE
PR, PR, PRPIVOT, PIVOT, PIVOT
NEDERLAND ALS SPRINGPLANK?
NEDERLAND ALS OEFENTUIN? --> JA!NEDERLAND AANTREKKELIJK VOOR PERSONEEL? --> JA!
NEDERLAND VRUCHTBARE GROND VOOR STARTUPS? --> NEE!NEDERLAND EN FUNDING? --> NEE!
MAAR DE GROOTSTE BARRIERE:
INSIGNIFICANT HOME MARKETDUTCH BUSINESS CASE IS TOO SMALL
GLOBAL BUSINESS CASE IS TOO AMBITIOUS
