how to get better marketing results using social + email marketing
Post on 16-Apr-2017
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© 2014
Better Results: Email + Social
@LisaKember
© 2014
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@LisaKember
© 2014
@LisaKember
2009 2013
© 2014
@LisaKember
12
© 2014
@LisaKember
NOISE
© 2014
98% of marketing professionals use email as part of their overall strategy.
And 55% of marketing professionals agree email marketing is the most effective marketing tactic they use.
- Ascend2 "Marketing Strategy Report" (Dec 2013)
© 2014
@LisaKember
Customers
© 2014
Cost savings
@LisaKember
© 2014
@LisaKember
Referrals
© 2014
@LisaKember
@LisaKember
Email is marketing.
@LisaKember
• know what you want them to do• fewer choices mean more action• make it easy and obvious
Call to action.
@LisaKember
VS
Outsold 3-1
@LisaKember
Monitor your results.
@LisaKember
@LisaKember
@LisaKember
1 email campaign.$400,000.
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