how to get more customers using your website

Presented By Sterling McKinley

How To Get More Customers Through Your Website

Friday, February 22, 13

Overview

Topics We Will Cover:Website Design TipsHow To Get Found OnlineMobile Marketing

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Website Design Tips

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Bad Website Design

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Good Website Design

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Phone, Address & Email

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Services

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Video

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DIY Vs. Custom Website

DIY Website- For a mom & pop store

•Time Consuming

•$9.00 - 50.00 per month

•Template based

•Simply to update

•Free Domain Name

•Email

•Poor SEO

•Not Mobile Friendly

•Non- Transferrable

•Make little sales

Custom Website- start-up or established company

•Worry Free

•$2,000 + Setup

•Custom Design

•Simply to update

•Free Domain Name

•Email

•Great SEO

•Mobile Friendly

•Transferrable

•Make more sales

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Moonfruit Website Builder

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Go Daddy Website Builder

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1&1Website Builder

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How To Get Found Online

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Search Engine Optimization

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Pay Per Click

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The Power Of Video

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Video

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Local Search

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Google +

Customers Can read reviews and learn more about you business

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Goggle Maps

Patients Can’t find your practice in Google Maps

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Social Media

Social Media is about interacting with your target demographic.The most widely used and effective social media outlets, The Big Four: Facebook, LinkedIn,Twitter &YouTube. (Niche Sites)

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Blogging

Increasing Search Engine Rankings• Increasing Site Traffic• Targeting Keywords• Contests/Promotions/New Product Rollouts• Blog Promotion• Exposure/Branding• Community Building

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Mobile Marketing

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What customer see

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Mobile Websites

Our mobile sites lives in harmony with existing websites

We convert your existing website into a mobile friendly version, compatible with nearly all smartphones and fully compliant with your brand.

• Turnkey: easy, quick and inexpensive way to go mobile • Proven: our platform powers over 500 mobile websites worldwide• Scalable: always up-to-date, redundant, flexible and secure

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Use these tools to build brand preference, drive transactions, and increase customer loyalty.

APPS MOBILE WEB

Platform Independent

Rich Experience

Brand Extensible

Easily Publishable

No — A separate application is required for each platform.

Yes — The mobile web is accessible on each platform.

Yes — Apps can take total advantage of native features.

Yes/No — With work, some native features can be used.

Yes — Apps are a great extension of your brand.

Yes — Mobile sites are a great extension of your brand.

No — Apps require a lengthy approval process for release.

Yes — Updating a mobile site takes mere minutes.

Traditional Apps vs Mobile Web Apps

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A Mobile Website In Action

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Click to call

A “click to call” button or link on a mobile website can mean the difference between getting a customer to call or losing them.

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Directions & Local Search

•Your customers look for businesses that are local. Click to Map allows them to get turn by turn directions to your location.

•When clicking on the map button it will open up the GPS/Map on their phone and lead them to your location.

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QR Codes

A QR code is only as good as it’s landing page…

SMART QR Codes:

• Point to mobile optimized landing pages• Grab attention• Help spread mobile coupons• Build lists of mobile phone users• Run better marketing metrics• Easily share mobile media (photos/videos)• Achieve marketing objectives!

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RememberYour Website is only the start

You must update itMake sure customers can find you

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Resources

Social Media Dashboard: http://hootsuite.com/Google Adwords: http://google.com/AdWords

Video Tipshttp://youtube.com/user/McKinleyMediaGroup

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How To Contact Me

SterlingMcKinleyspeaksMckinleyMediaGroupTheAppsforBusiness

Appsfor_bizMckinleyMediaGp

Call: 410-630-1287Email: sterling.mckinley@gmail.com

SterlingMcKinle

Friday, February 22, 13