how to get started on mobile

International Institute of Mobile Technologies www.iimt.ca @iimtca

Defining Your Mobile Project: How to get Started!

Claire Buré and Shayan MashatianMobile for Social Change, Net Change Week

MaRS, Toronto, CanadaJune 9, 2011

(c) International Institute of Mobile Technologies

Mobility! (wireless, location-based)

Personalized device

Instant communication

Accessible technology

Connection to resources

Why Mobile?

http://www.flickr.com/photos/chrislunch/4325516228/© Mobile Money for the Unbankedhttp://www.flickr.com/photos/38814571@N05/3593253396/

Mobile Branchless Banking

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QR Codes

Lendorff.Kaywa QR-Code enhanced space invader scarf!

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Mobile RFID Tags

© prayitnohttp://www.flickr.com/photos/34128007@N04/3493611597/

© Jakob Smithhttp://www.flickr.com/photos/jaksm/155840539/

(c) International Institute of Mobile Technologies

1. Define your goals

2. Define your audience

3. Define your implementation strategy

4. Scaling for success

Defining your project

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What are your main goals?

◦ Both overall as an organization and specifically in terms of using mobile

How will the mobile program help you to achieve those goals?

◦ Mobile program should be an integrated aspect that is complementary

◦ Break down your goals into smaller ones

How do these goals translate into a set of solutions?

Technology is a tool, not an end in itself!

Defining your goals

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Who is your current audience? Who is your ideal audience?◦ Demographics, digital literacy level etc.

How can you reach your audience?

What does your audience need/ desire?

What message do you want to communicate, and how do you want to engage with your audience?

Defining your audience

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What is your vision for service delivery?

◦ Make it iterative and sustainable!

Who will be responsible?

What are the metrics for success?

How will you get buy-in?

Defining your implementation strategy

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How can you scale your project to new users/ subscribers?

Know your limits…

Scaling up successfully

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Don’t go mobile for the sake of mobile. Have an integrated strategy that supports your objectives.

Make your content mobile-friendly

◦ Website, annual reports etc.

Start collecting mobile numbers now…

Don’t just build an app!

◦ Build something your audience needs/ desires

What can I do?

(c) International Institute of Mobile Technologies

Consider using an existing mobile platform for your projects (Ushahidi, EpiSurveyor, RapidSMS)

Use a service (Polls Everywhere, Treesaver)

What can I do?

Reality-Oriented

Possibility-Oriented

People-Oriented

Company-Oriented

ControlCollaboration

CompetenceCultivation

Culture = “How we do things around here to succeed”

People

Diversity

Partnership

“We succeed by working together”

Trust

Teams

Affiliation Order

Stability

Process

Predictability

Power Security

Standardization

“We succeed by getting & keeping control”

Dedication

Subjectivity Let things evolve

GrowPurpose/ faith

“We succeed by growing people Who fulfill our vision”

cc Agilitrix 2011 – based on “The Reengineering Alternative” by William Schneider

Achievement Professionalism

Meritocracy

“We succeed by being the best”

Efficiency

Creativity

(c) International Institute of Mobile Technologies

Case Study: Community Knowledge Worker (CKW) Project in Uganda

Commercial Organization

NGO Commercial Product

Open Source Product

Manager/ Base of Power

Position Function Product Manager

Gate-keeper

Leadership Style

Top-down (director)

Mentorship, team support

Product developers, Board of Directors

Coordinators, Leadership team

Ideas/ Requirements

Market potential / Product owner might answer a need or creates a need to answer it

User request or Donors / Addresses a problem or challenge

iPad, tablets (value-added)

Mobile Money (need)

Team Contribution

Employees get tasks to deliver

Participation Proprietary software (Technician of an existing software)

Open-source software (We build what we need)

Choosing a Platform

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1. Choose a project, campaign etc. for which you would like to integrate a mobile component

2. How can you succeed? 3. Map your project

Let’s try it together…

(c) International Institute of Mobile Technologies

MobileActive.org◦ Platforms, case studies & much more

IDEO Human Centred Design Toolkit

Resources

(c) International Institute of Mobile Technologies

International Institute of Mobile Technologies www.iimt.ca

@iimtca

Contact:

Claire Buré cbure@iimt.ca

Shayan Mashatian smashatian@iimt.ca

Thank you!