how to get the most out of social media

2015 ROTARY INTERNATIONAL CONVENTION

How To Get the Most Out of Social

Media

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INTRODUCTION

RPIC Gunes ERTAS

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Never Heard

of Rotary

Know

Name Only

Some

Familiarity

SURVEYS SHOW

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CONSISTENT MESSAGING

• Tell a compelling story

• How you bring leaders together

• Exchange ideas

• Take action to improve your community

• More conversational &authentic—avoid “Rotary speak”

• More consistent visual identity

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BE AUTHENTIC

CONSISTENT MESSAGE

AUTHENTIC VOICE

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SOCIAL MEDIA

RPIC Gunes ERTAS

Zone 20B

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Once upon a time

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What is Social Media?

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World of Social Media

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EXAMPLES

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EXAMPLES

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TO BE OR NOT TO BE (ON SOCIAL MEDIA)

PCP Kokten Ulas BIRANT (PhD)

RI D-2440 (Izmir-Efes RC)

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SUBTITLE

>1.500.000.000 people

>300.000.000 people

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FIRST DEFINITION: COMMUNICATION

SOURCE ENCODER RECEIVERDECODERX

Personality Screen Perception Screen

Region of Experience Region of Experience

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• More Power for «Service Above Self»

• Power?

– More Rotarian At Work

– More Fund For Work

OUR GOAL

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• First Rule;

• To Be...

FOR AN EFFECTIVE USE OF SOCIAL MEDIA FOR COMMUNICATION – 1

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• Use every possible Media...

FOR AN EFFECTIVE USE OF SOCIAL MEDIA FOR COMMUNICATION – 2

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• Using the language and system that audiences use...

FOR AN EFFECTIVE USE OF SOCIAL MEDIA FOR COMMUNICATION – 3

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• Always on duty...

FOR AN EFFECTIVE USE OF SOCIAL MEDIA FOR COMMUNICATION – 4

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• Social Media is the media, user prepare for himself/herself...

FOR AN EFFECTIVE USE OF SOCIAL MEDIA FOR COMMUNICATION – 5

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• Not everything...

FOR AN EFFECTIVE USE OF SOCIAL MEDIA FOR COMMUNICATION – 6

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• Media works One-Way

• Social Media works Both-Ways

FOR AN EFFECTIVE USE OF SOCIAL MEDIA FOR COMMUNICATION – 7

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• You should have an objective...

FOR AN EFFECTIVE USE OF SOCIAL MEDIA FOR COMMUNICATION – 8

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• You should evaluate effectiveness

FOR AN EFFECTIVE USE OF SOCIAL MEDIA FOR COMMUNICATION – 9

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• Image > Words

SOME LITTLE TIPS FOR NEWBIES IN SOCIAL LIFE...

The painting, thought to be a portrait of

Lisa Gherardini, the wife of Francesco del

Giocondo, is in oil on a white Lombardy

poplar panel, and is believed to have been

painted between 1503 and 1506. Leonardo

may have continued working on it as late

as 1517. It was acquired by King Francis I

of France and is now the property of the

French Republic, on permanent display at

the Louvre Museum in Paris since 1797.

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• Result > Explanation

SOME LITTLE TIPS FOR NEWBIES IN SOCIAL LIFE...

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• Simple > Complex

SOME LITTLE TIPS FOR NEWBIES IN SOCIAL LIFE...

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• Friendly > Professional

SOME LITTLE TIPS FOR NEWBIES IN SOCIAL LIFE...

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• Funny > Serious

• But

• Serious > Absurd

SOME LITTLE TIPS FOR NEWBIES IN SOCIAL LIFE...

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• MOST IMPORTANT

• Planned > Unplanned

• For Sustainability and Effectiveness...

SOME LITTLE TIPS FOR NEWBIES IN SOCIAL LIFE...

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ROTARY IN SOCIAL MEDIA

RPIC Gunes ERTAS

Zone 20B

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NEW WORLD ORDER...

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• Profiles

• Connect

• Messaging

• Groups

• Ideas

• Calendar

• Marketplace/Hub

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• Profiles

• Connect

• Messaging

• Groups

• Ideas

• Calendar

• Marketplace/Hub

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EXCHANGE IDEAS

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PROFILE

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ENHANCED PROFILE

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GROUPS

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SEEK RESOURCES FOR YOUR PROJECT

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PORTABLE PROJECT “GADGET” FOR A CLUB’S WEBSITE

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PROJECT DETAILS

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ROTARY SHOWCASE UPDATE

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CALENDAR

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MARKETPLACE

• Follow #RISocial and contact social@rotary.org for more information.

2015 ROTARY INTERNATIONAL CONVENTION

How To Get the Most Out of Social

Media