how to grow business and thrive with social media

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How To Grow Business And Thrive With Social Media

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Everybody is talking about social media.

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Number of searches for “Social Media” in Google

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…oops

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Social media audience growth at Nimsoft

150 -> 850

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Social media audience growth at Nimsoft

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Social media growth at Nimsoft

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Nimsoft ranked among ITSM vendors ‘most influential online’:

www.theitsmreview.com/vendors

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Opportunity Knocks

Individuals and enterprises alike can grow brand awareness and credibility using social media.

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Social Media for Personal BrandSocial Media for the Enterprise

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5 STEPS TO SOCIAL MEDIA SUCCESS FOR THE ENTERPRISE

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1. Build a Roadmap

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• Decide what to track and why

• Do a reality check• Set goals and targets

• Get the team on board

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2. Grow Your Audience

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• LinkedIn Company Profile and Group

• Twitter• Facebook• Cross-Promote

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3. Increase Engagement

• Active vs. Passive engagement• Build relationships• Produce relevant and remarkable content

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4. Generate Leads

• Direct vs. Indirect lead generation• Open up content where possible• Blog opportunity

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5. Think like a publisher

July Aug. Sept. Oct. Nov.

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Publish Regularly and Leverage Advocates

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How to Grow Business and Thrive with Social Media

1. Draw the Roadmap

2. Grow your Audience

3. Increase Engagement

4. Generate Leads

5. Think Like a Publisher

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How to Grow Business and Thrive with Social Media

1. Draw the Roadmap

2. Grow your Audience

3. Increase Engagement

4. Generate Leads

5. Think Like a Publisher

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Which social networks do you use professionally?

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Social Network Usage (online survey)

27% 22%35% 39%

25%

Twitter Facebook LinkedIn groups YouTube/Slideshare Blogs

Q. Do you use this channel to find information (on ITSM and/or monitoring)?

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3 THINGS YOU CAN START THIS WEEKTO MAKE SOCIAL MEDIA SUCCESS YOUR OWN.

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1. Tune up your social profile

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Tune up your social profile

• Decide on social channels / personal vs. professional

• Importance of bio

• Consistent photo

• Link between your profiles for cross promotion

• Explore smaller networks, e.g. Focus.com, Slideshare

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Not all networks are created equal

Real-time sharing industry news, and quick response to questions and news

Position yourself as a thought leader

Media library / How-to’s / EntertainmentAdditional distribution through Tube Mogul, iTunes, etc.

Content hub, consolidate and reference other channels. Part of website and key driver of inbound organic search traffic (SEO)

Communication among community. Personable side of your brand.

Channel Content Strategy

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Maximizing LinkedIn

• Post regular status updates

• LinkedIn groups

• LinkedIn apps to promote your blog, Slideshare presentations and reading list

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2. Listen

2. Listen

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Listen for Social Media Effectiveness

• Find the true influencers

• Keywords that matter• Cut through the clutter with Twitter lists

• Tools: Hootsuite, Twitter Search, Klout, Followerwonk, etc.

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Market Intelligence

Q. What are my competitors talking about?Q. What’s happening in our industry, this week?Q. What are people saying about our brand?Q. Which blogs are publishing articles on the topics that matter to my customers?Q. Who are the biggest influencers in my market?

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2. Listen

3. Engage

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Engage

• Connect • Comment on blog posts

• Share your expertise• Ask questions

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Think like a publisher

July Aug. Sept. Oct. Nov.

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Blogs Position for Thought Leadership

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Blogs Position for Thought Leadership

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Tweak Profile. Listen. Engage.

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Tweak Profile. Listen. Engage...

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Connect.Listen.Engage.Share.

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Social Media Magic?

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Thank You