how to increase ecommerce sales immediately

David JaegerSEM Director

Adam De JongMarketing Manager

How to Increase eCommerce Sales Immediately

AgendaWhere Your Products are Getting FoundWhy Expand to Other ChannelsFree ChannelsPaid ChannelsMarketplacesThe Opportunity in 2012Keys to eCommerce SuccessNational eCommerce BoosterAction PlanQ & A

Where Your Products Are Found

Free channels

Marketplaces

Paid channels

Why Expand to Other Channels

Diversify & Protect

Optimize Your Investment

Increase Gross Sales

Free Channels

Pros

Huge opportunity

Google is 25% of CSE market

It’s free!

ConsSome

Competitive Elements hard to

change (e.g. reviews)

Less Control over placement (e.g.

SKU tie being predominant)

Google Shopping

Paid Channels

Pros

Tremendous Volume of traffic

Gain exposure in almost all verticals

Each product has different ROI

Targets

Cons

Datafeed management is

tedious

Clicks are cheaper than

regular adwords

Clicks are targeted

Interfaces are hard to use

Marketplaces

Pros

No Risk

Large Market

Cons

No Branding

Inventory Management can

be challenging

Margins Low

The Opportunity in 2012Top rankings in 1-3 weeks for 1,000s+ productsDominate Google in Universal Search, Paid Ads, and Shopping ResultsIncrease Sales & Achieve Positive ROI

Keys to eCommerce Success

Google Shopping Ranking Keys

Product Data Is Crucial!Organic Search = Content is crucial to rankings & traffic

Shopping Results = Product data is crucial to rankings & traffic

Be Price Competitive!

CSE Challenges

Lots of Minutiae

Formatting

Optimization

Bid Management

Inventory Synchronization

Reporting

Channel Syndication

Channel Integration & Optimization

How It Works

Week 1-2Data gathering/ implementation

Week 3-4Data trouble shooting &

optimization

Month 2 onwardsChannel

expansion

Case Study

Action PlanManage 5 SKUsIs data complete?Can you export to multiple channels?Get a FREE consultation!Call Your Salesperson or the main line at: 877-866-6699

Q & A