how to market a technology? - ken... · 2013. 8. 2. · application of the fir technology -...

How to market a technology?A German Pool Case Study on Applying Far Infrared Technology to Home Appliances.

What are the needs of our customers?

Eco-friendlyEnergy EfficientHealthy LifestyleProduct SafetyCustomer-oriented

New Product Development Trends

Application of the FIR Technology - Electrical appliances- Kitchen appliances

(e.g. toaster, oven, water heater, steam oven, stove, electric rice cooker, coffeepot, thermos, etc.)

- Electrical heaters for warming human body(e.g. different types of heating systems, heating blanket for healthness, in-car heating cushion, foot warmer, etc.)

- Appliances for electrical refrigerating and cooling products(e.g. heat absorbing systems, e.g. electrical refrigerator, air conditioner, red wine storage cabinet, etc.)

- Health, personal body care and cosmetic(e.g. far infrared rays lamp to relief muscle ache, hair blower, facial steamer, cosmetic systems, etc.)

- Other domestic heating electrical appliances (e.g. tumble dryer)

German Pool Product Portfolio:

Product categories that German Pool has utilized FIR technology:

Electrical Heater

Lifestyle Product

Eye massager Head massager

FIR Waist Belt FIR Wrist BeltLifestyle Product

FIR Waist Belt FIR Wrist Belt

Wavelength: 8um

Emissivity: 95.2%

Cooking Appliance

Our target customers want:

• Multi-functional appliances take up less space;• Energy efficient appliances;• Speedy appliances that deliver great results;• User-friendly design;• Products that promote healthy lifestyle;• No mess during cooking;• SMEs restaurant owners want robust but affordable

cooking devices.

Consumer Product Design Certificate of Merit — "Hong Kong Awards for Industries" (The Federation of Hong Kong Industries)(2007年香港工業總會「消費品設計優異獎」)

Halogen Cooking Pot

Energy Efficienttransfers heat to food by means of FIR wave, convection, and conduction all at one time. As a result, food can be cooked within a much shorter time.

Healthy CookingNo oil is needed during preparation and cooking process. Heat waves can penetrate directly into meat. It effectively drives out fats and reduces grease within food.

Sensational cooking result Can cook food fast and evenly from the inside out.

Safe & Easy Operation

Heat transfer occurs through:

1) Conduction2) Convection3) Radiation

Halogen cooking pot transfers heat to food by means of convection, conduction and radiation all at one time. As a result, food can be cooked with a much shorter time.

1

Conventionalheating element

1FIR heating element

2

2

12 Conventionalheating element

FIR heating element

- Fully cooked in 40 minutes- dry

- Fully cooked in 23 minute- juicy

Comparison of two whole chickens being cooked in the two different halogen cooking pots (net weight chicken: 1.5kg)

FIR Carbonheating element +FIR coating on grill head bezel

B FIR Carbonheating element

A

B A

A FIR Carbon heating element +FIR coating on grill head bezel B FIR Carbon

heating element

Oven Comparison - Trial 2

01020304050607080

Initial 6 min 9 min (reading1)

9 min (reading2)

9 min (reading3)

Tem

pera

ture

(deg

C)

AmbientSample ASample B

A

FIR Carbonheating element +FIR coating on grill head bezel

B

FIR Carbonheating element

http://www.youtube.com/watch?v=eN4iy-mmqtM

Tasting is believing!

Cable TV: 肥媽私房菜

TVB Pay Vision 生活台: 星級廚房

magazine editorial

exhibition : HKBPE工展會

Customers sharing their great halogen cook pot cooking experience via various social media sites such as Blog and Facebook…

customers sharing their own great halogen cook pot cooking experience via blog

Social media: blog

Social media: Facebook

Future….

Thank You.