how to market the app on app store
Post on 08-Sep-2014
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Goto Market Strategy
Ashish Toshniwal CEO, Y Media Labs
Y Media Labs ?
Mobile app design and development studio
Launched apps with > 1 M users
Multiple apps featured by Apple
Clients: Safeway, Budlight, startups etc.
Key App Elements
• App Title– Scruzzleword V/s Scruzzleword a Revolutionary
Word Puzzle• Keywords
– Research on Google– Type in keywords in the App store
• Size– Less than 20 MB for 3G downloads
Social Media and Networks
Facebook and Twitter sharingSign ups and inviting friends using Facebook
ConnectLeaderboardiPhone OS Game Center for OS 4.0Open Feint: 1,800 apps, 16M users, 3 out of
top 15 apps on App store.
Visuals on iTunes
Pricing Strategy
Paid OR Free?Average listed price for an app is $2.70 (including free)Each app store user spends $4.37 every month 74% of the apps listed in the app store are paidOnly 25% of downloaded apps are paid
Source: Gigaom.com
Promote your paid app through lite version or in-app purchase (inside a free app)
Ratings and Rankings
RATINGS DOWNLOADS RANKINGS
• Appearing in top 100 increases downloads by 2.3x. Top 25 can have order of magnitude difference in downloads.
• Pre-release user sign ups and email blast to enhance downloads
Ad Networks
• Do not promote paid-only apps• Spend small amounts• Average CPC: 11-12 cents
Admob Millenial Media
Quatro Wireless
Jumptap
Impressions 10 B 7.3 B 4 B 5.5 B
Geography US- 49% US- 85% US- Majority US- 75%
Sources: Business Insider, MobiThinking
Free App Marketing
• Apple featured• Websites and Blogs
– Create a a landing page for your website– Send the promo codes to people who can give you a fair review – Submit the app to blogs and websites (148apps, appvee, apptizr, Techcrunch,
VentureBeat, Mashable, Engadget, MacLife, MacWorld)– Write press releases and post it to press release sites .
• Use Social Media– Create a YouTube video and put on your website, post to review sites etc.– Create a Twitter account and Facebook fan page
• Personal touch– Collect the iTunes url of your app link and use it in your email signature and for
blog commenting and forum posting.
Frequent Updates
• It shows up at the top in recent releases• Doodle Jump jumped from 20 downloads a
day to 3.5M total downloads with fresh content
• Red Laser became more popular with “real time barcode scanner”
Case Study: Scruzzleword
0
2000
4000
6000
8000
10000
12000 IGN
Gaming Evolution
1 Up
Digital Chumps
The Game Reviews
M live
GameZone
Game Hounds
What are we working on ?
www.locatemyphone.com: If you lose your iPhone, then you can immediately track it via web.
Contact
• @ymedialabs• @ashishtoshniwal • E-mail: ashish@ymedialabs.com
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