Goto Market Strategy

Ashish Toshniwal CEO, Y Media Labs

Y Media Labs ?

Mobile app design and development studio

Launched apps with > 1 M users

Multiple apps featured by Apple

Clients: Safeway, Budlight, startups etc.

Key App Elements

• App Title– Scruzzleword V/s Scruzzleword a Revolutionary

Word Puzzle• Keywords

– Research on Google– Type in keywords in the App store

• Size– Less than 20 MB for 3G downloads

Social Media and Networks

Facebook and Twitter sharingSign ups and inviting friends using Facebook

ConnectLeaderboardiPhone OS Game Center for OS 4.0Open Feint: 1,800 apps, 16M users, 3 out of

top 15 apps on App store.

Visuals on iTunes

Pricing Strategy

Paid OR Free?Average listed price for an app is $2.70 (including free)Each app store user spends $4.37 every month 74% of the apps listed in the app store are paidOnly 25% of downloaded apps are paid

Source: Gigaom.com

Promote your paid app through lite version or in-app purchase (inside a free app)

Ratings and Rankings

RATINGS DOWNLOADS RANKINGS

• Appearing in top 100 increases downloads by 2.3x. Top 25 can have order of magnitude difference in downloads.

• Pre-release user sign ups and email blast to enhance downloads

Ad Networks

• Do not promote paid-only apps• Spend small amounts• Average CPC: 11-12 cents

Admob Millenial Media

Quatro Wireless

Jumptap

Impressions 10 B 7.3 B 4 B 5.5 B

Geography US- 49% US- 85% US- Majority US- 75%

Sources: Business Insider, MobiThinking

Free App Marketing

• Apple featured• Websites and Blogs

– Create a a landing page for your website– Send the promo codes to people who can give you a fair review – Submit the app to blogs and websites (148apps, appvee, apptizr, Techcrunch,

VentureBeat, Mashable, Engadget, MacLife, MacWorld)– Write press releases and post it to press release sites .

• Use Social Media– Create a YouTube video and put on your website, post to review sites etc.– Create a Twitter account and Facebook fan page

• Personal touch– Collect the iTunes url of your app link and use it in your email signature and for

blog commenting and forum posting.

Frequent Updates

• It shows up at the top in recent releases• Doodle Jump jumped from 20 downloads a

day to 3.5M total downloads with fresh content

• Red Laser became more popular with “real time barcode scanner”

Case Study: Scruzzleword

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2000

4000

6000

8000

10000

12000 IGN

Gaming Evolution

1 Up

Digital Chumps

The Game Reviews

M live

GameZone

Game Hounds

What are we working on ?

www.locatemyphone.com: If you lose your iPhone, then you can immediately track it via web.

Contact

• @ymedialabs• @ashishtoshniwal • E-mail: ashish@ymedialabs.com