iphone app store

Click here to load reader

Post on 11-Sep-2014

4.518 views

Category:

Technology

1 download

Embed Size (px)

DESCRIPTION

Presentation by Razen Zachary at the July 2008 Mobile Portland meeting. I apologize for the poor audio quality. We'll work on the audio for the next meeting.

TRANSCRIPT

  • iPhone & the App StoreMobile Portland Users Group

    Raven Zachary 28 July 2008

  • Agenda

    iPhone History

    Developing with the iPhone SDK

    App Store Overview

  • Disclaimers

    Bias: While I am a technology industry analyst, my passion for the iPhone clouds my rational judgement. I am an iPhone advocate.

    Legal: I am under NDA with Apple and therefore only covering publicly disclosed information.

  • iPhone History

  • January 2007

    Macworld Expo 2007

  • June 2007

    WWDC + iPhone Launch

  • http://www.flickr.com/photos/dannydv/541950306/

    Photo by dannydv

  • "We have been trying to come up with a solution to let developers write applications, yet keep the iPhone secure and safe. We've come up with a sweet solution." - Steve Jobs

  • Web Developers

    Mac Developers

  • "That is a bold idea. Very forward thinking...This is the

    coming out party for web apps. We are very excited

    about this. These are exciting times." - Jason Fried, 37signals

  • "Web Apps Are Not Applications...If you don't want 3rd party developers, or aren't ready for them yet, be honest and say so. We'll respect you far more for it. " - Quentin Carnicelli, Rogue Amoeba

  • July 2007

    iPhoneDevCamp 2007

  • Photo by Adam Towhttp://www.flickr.com/photos/atow/750701139/in/set-72157600701332240/

  • August 2007

    Jailbreak

  • October 2007

    iPhone SDK Announcement

  • "Let me just say it: We want native third party applications on the iPhone, and we plan to have an SDK in developers hands in February." - Steve Jobs

  • March 2008

    iPhone SDK Unveiled

  • iFund

    www.kpcb.com/ifund

  • June 2008

    WWDC 2008

  • July 2008

    iPhone 3GiPhone OS 2.0

    App Store

  • Only 17 days ago!

  • Developing with the iPhone SDK(mostly content-free)

  • Highlights

    iPhone OS is based on Mac OS X Apps are written in Cocoa + Cocoa Touch Works on iPhone and iPod touch All apps sold through App Store Developers get 70% of revenues

  • How to write an iPhone App

    Download the iPhone SDK (free) You must own an Intel Mac

    Learn Cocoa (Objective-C) & Cocoa Touch Join the iPhone Developers Program ($99)

  • Development Resources

    www.apple.com/quicktime/qtv/iphoneroadmap/ developer.apple.com/iphone/ pragmaticstudio.com/iphone/ Cocoa Programming for Mac OS X by Aaron

    Hillegass

    Stay tuned for mailing lists, public forums, etc. (NDA still in place)

  • App Store Overview

  • Books (117) Business (22) Education (22)Entertainment

    (81)

    Finance (33) Games (255)Healthcare & Fitness (33)

    Lifestyle (36)

    Music (30) Navigation (22) News (15) Photography (18)

    Productivity (59) Reference (40)Social Networking

    (33)Sports (16)

    Travel (48) Utilities (88) Weather (8)TOTAL(976)

    App Store Inventory (07/28/08)

  • Gifter

    How We Built an iPhone App for $4873.92

    http://tinyurl.com/gifter

  • Loopt

    The Loopt Debacle

    - SMS Spam

    http://tinyurl.com/looptdebacle

  • Aurora Feint

    Removed from App Store

    - Community opt-in

    - Uploaded contacts

    http://tinyurl.com/aurorafeint

  • Trism

    Steve Demeter

    - Wrote at night over the past several months

    - Top 20 App - $4.99

    http://tinyurl.com/trismapp

  • Source: Pinch Mediahttp://tinyurl.com/pinchmediaappstorepricing

  • Where are the download numbers?!

  • Application Price (USD) Downloads Sales (USD)

    Super Monkey Ball $9.99 6,261 $62,547.39

    MLB at Bat $4.99 2,144 $10.698.56

    Cro-Mag Rally $9.99 1,317 $13,156.83

    Omnifocus $19.99 1,106 $22,108.94

    Enigmo $9.99 1,023 $10.219.77

    Texas Holdem $4.99 856 $4,271.44

    MPG $0.99 808 $799.92

    Band $9.99 653 $6,523.47

    Bejeweled 2 $9.99 582 $5,814.18

    Yellow Pages $0.99 543 $537.57

    Source: Tech Crunchhttp://tinyurl.com/5sxnfb

    Day 0 App Store Sales Numbers

  • Application Price (USD) Revenue Estimate

    Super Monkey Ball $9.99 $4,915,019

    ForeFlight Mobile $69.99 $3,443,465

    OmniFocus $19.99 $1,899,164

    Nesters Anatomy Flash Cards $39.99 $1,696,107

    LionClock Plus $79.99 $1,628,466

    Enigmo $9.99 $1,271,126

    Band $9.99 $1,101,642

    Ultalingua Spanish Dictionary $29.99 $661,426

    Bejeweled 2 $9.99 $627,089

    Sketches $5.99 $589.409

    App Store Revenue Estimates (07/13/08)

    Source: Medialetshttp://tinyurl.com/medialetsappstorerev

  • $?

    We just dont know for sure.

    Stay tuned for developer reports in August.

  • Summary

  • Ravens Take

    Birth of a new mobile platform Living in the shadow of the iPhone Tremendous commercial opportunity Mac developers have a head start Very early stages, time to learn and create Go out and write some cool apps, make $ !

  • Raven [email protected]

    www.rinzai.com

    503.334.1810

    IM (AOL): ravenzachary

    Twitter: ravenzachary