how to market your retail store in the mall

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How to Market Your Retail Store in the Mall

•Retail stores within a mall must market to potential shoppers because there is so much on-site competition.

•Successful mall stores motivate shoppers to walk in and purchase without thinking twice.

•Effective retail signs provide the motivation your shoppers need.

•The best way to take advantage of your store windows is to combine efforts.

•Add a banner of vinyl decals across the bottom of your window that highlights your specials.

•For the rest of the window, draw attention to your products with bold colors and fun fonts.

•Add further signage to your store windows add product images cut to the shape of the products or other geometric shapes.

•Window clings are great material for this because they are removable and easy to reuse.

•If you don’t want to use all of your window space, consider a vertical banner.

•Design your banner to be bold and colorful and add it to a vertical banner stand.

•Place the banner just outside your entrance for an advertisement that is eye-level and easy to see.

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