how to run a social media campaign - digitized conference presentation

Vision: We believe there is prosperity in a digitally connected Michigan.

Mission: To create a powerful online presence for all Michigan businesses.

Internal Brands

Go Social Detroit BTO Staffing

Social Media is a Party! Social Good Detroit

How to Run a Social Media Campaign

Vision – Your vision should guide every aspect of your business.Mission – The purpose of your company or organization.

Objectives – Your organization’s goals.

Social Networks are communication platforms.

Your communications must be aligned with your business’s objectives.

Step 1 – Strategy Development

Step 2 – Ideation

Step 3 – Tactical Planning

Step 4 – Execution

Step 5 – Measurement

Step 6 – Optimization

Conduct Due Diligence

• Market Research• Social Listening:

• Community• Competitors• Target Audience

End Result: An understanding of why you are communicating in the social space and how you will position your brand to stand out.

* If your brand is currently active in social networks, your first step should be a Social Media Audit.

Results of a Social Media Audit: 1. Benchmark brand position.2. Assess brand sentiment.3. Analyze effectiveness of current Social Media Strategy.4. Align Social Media tactics with Brand Objectives.5. Establish metrics for optimization.

There is no cookie cutter approach to running a Social Media Campaign. Your Campaign can be as big or small as you want it to be.

Social Media Campaign Ideas: 1. Contests & Giveaways2. Rewards3. Event Promotion4. Ongoing Social Media Engagement.

1. Determine Your Budget

2. Select Your Platforms

3. Select Your Team

4. Create Your Detailed Plan

1.Be Personable

2.Be Authentic

3.Be Consistent

4.Be Responsive

Synopsis: The DDF social media campaign was executed by Go Social Detroit, a BTO Solutions service offering. Results: 10,000 attendees, 1/3 of web traffic from social and an increase of 369% in Facebook engagement.

Step 1 – Strategy Development

Step 2 – Ideation

Step 3 – Tactical Planning

Step 4 – Execution

Step 5 – Measurement

Step 6 – Optimization

Good campaigns follow the appropriate steps. GREAT campaigns stir an emotion and elicit an ACTION.

GREAT campaigns create a lasting positive impact on the target audience.

Break Through the OrdinaryContest

BTO Solutions is giving away a Custom Online Marketing Strategy and $10,000 in Consulting Services to a local organization facing unique challenges.

Enter the Contest:www.MyInvisibleBox.com/BTO

Contest ends on Sunday, September 30th.

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