how to stay popular in the health food marketing world

STAY POPULAR INTHE HEALTH FOOD

MARKETINGWORLD

H O W T O

Learn 3 techniques that will make your foodmarketing, even better.

DO YOUMARKET ANDBRAND YOURHEALTH FOODBUSINESSWELL?

IN AN INCREASINGLYCOMPETITIVE MARKET IT ISMORE IMPORTANT THANEVER.

Food businesses with healthy food

retail lines have hooked on to

something unique.

They make products that people feel

good about eating and they cater to

their niche market needs.

PALEO GLUTENFREE

SUGARFREE

T H E A B U N D A N C E O F H E A L T H Y F O O DC O M P A N I E S E N S U R E S T H E R E I S A

P R O D U C T F O R E V E R Y H E A L T H F O O DN E E D .

HEALTHFOODPRODUCTPRICINGCONSUMERS ARE WILLING TO SPENDMORE ON THE HUNT FOR ORGANIC,HEALTHY FOOD PRODUCTSBECAUSE:

It lasts longer ( they eat less of it!)

It contains no crap

It contains 'good for you' ingredients

They are investing more in health and

food

WILL PAY MORE FORHEALTH FOOD PRODUCTS

IF IT MAKES THEM FEELGOOD.

Y O U R C U S T O M E R S

I T M A K E S E A T I N G H E A L T H I L Y M O R E D O - A B L EM E N T A L L Y ,

I F S L I G H T L Y L E S S A F F O R D A B L E

WHAT MAKES THEM CHOOSEYOUR HEALTHY FOOD

PRODUCT?

T H E Q U E S T I O N I S :

F R O M T H E H U N D R E D S O F A T T R A C T I V E ,D E L I C I O U S , H E A L T H Y F O O D P R O D U C T ST H A T L I N E H I G H S T R E E T F O O D S T O R E S

A N D O N L I N E S I T E S ?

THESE 3THINGS:

Niche MarketingStorytellingConsistency andreliability.

NICHEMARKETINGNiche marketingis:

Knowing exactly who your

ideal customer is in a large

target market

Drilling down your target

market further

Identifying who that persons

is

Solving their problems

Niche target market:

G R A I N F R E E G L U T E NF R E E G R A N O L A

Customers that need something

quick, low carb and low sugar to

eat.

Usually with food intolerances

Followers of the Paleo Diet

CASESTUDY:THE PALEOFOOD CO.

IT'S TIME TOREALLY THINKABOUT WHOYOUR NICHEMARKET IS.

Talk to your market directly

Solve their problems

consistently

Price your product to their

requirements.

THEY WILL KEEPCOMING BACK

C O M P A N Y . C O M

They use story telling to connectwith their audience:

A S M A L L H E A L T H F O O DS N A C K S T A R T U P W I T HH U G E G R O W T HP O T E N T I A L

CASESTUDY:APESNACKS

This triggers empathy in the target audience, they

can relate to the emotions the founder went through

at the beginning.

Helps them understand the business energy and

passion.

Creates number one supporters of the business

Makes customers eager to follow their progress and

journey.

QUALITYCONTENT ANDRELIABLEDELIVERY.YOUR MARKETING SHOULD FOCUS ONTHE ACCESSIBILTY AND QUALITY OFYOUR PRODUCT

Build relationships

Know what your customer wants

Know when they want it

Give them the best service every time

Let your marketing show, your

customers can rely on you.

They know what their customer want,when and how much they will pay forit.

A P R O T E I N C O M P A N YT A R G E T E D A T C O N S U M E R SW H O N E E D H I G H Q U A L I T YP R O T E I N , T H A T ' S N O T F U L LO F C R A P .

They focus on the quality and

accessibility of their products

Less focus on aesthetics,they let the

product and message talk.

They tell people what they need to

know

They are excellent email marketers

and accurately target their audience

at each stage of their buyer journey

Share relevant and high-quality

content.

CASE STUDY: THEPROTEIN WORKS

TAKE ALOOK ATYOURMARKETING

Does your product deliverwhat your marketingpromises? Is your target markethappy every time? Do you have relationshipswith your customers?

THE BEST WAYTO MARKETYOUR HEALTHFOODBUSINESS

FOCUS YOUR EFFORTS ON ANICHE MARKETUSE EFFECTIVE BACKGROUNDAND BRAND STORYTELLINGPROVIDE CONSISTENT ANDRELIABLE MARKETING ANDBRANDING

FOLLOW THESE TIPS ANDYOUR HEALTH FOOD

PRODUCT SALES WILLNATURALLY INCREASE

C O M P A N Y . C O M

HOW TO STAYPOPULAR IN THE

HEALTH FOODMARKETING WORLD

C O M P A N Y . C O M

R E A D T H E F U L L A R T I C L E

T O S E L L M O R E O F Y O U RP R O D U C T T O D A Y