how to successfully promote your website on the internet

How to successfully promote your website on the Internet

ADVANCED WEB RANKINGPhilip Petrescu | CEO

Download slides: bit.ly/awr-seocampixx

Is my website ready to rank in the search engines?

How do I choose the right keywords for my site?

Are my pages optimized for these keywords?

How strong is my competition?

What can I do to outrank them?

Am I going in the right direction?

What are the biggest challenges for a SEO?

Let’s choose a niche and a website

For this presentation I have chosen a

medium sized niche. Let’s see what it

takes to conquer it.

I will choose this website as the one I

want to optimize

Is my website ready to rank in the search engines??

What are the biggest challenges for a SEO?

Is my website accessible to

search engines?

Is my website ready to rank in search engines?

This is the Website Auditor tool which crawls your website just like a search engine would.

Are my pages indexed by

Google?

Is my website ready to rank in search engines?

Are my pages indexed by

Google?

Is my website ready to rank in search engines?

This looks like something I need

to check out

What are the biggest challenges for a SEO?

Is my website ready to rank in the search engines?

How do I choose the right keywords for my site??

How do I choose the right keywords?

Find relevant keywords with low competition, high search volume and high commercial value

HighRelevance

HighVolume

CommercialValue

Low Competition

Are these keywords relevant

to my website?

Find relevant keywords with low competition, high search volume and high commercial value

HighRelevance

HighVolume

CommercialValue

Low Competition

Will these keywords bring

me enough targeted traffic?

How do I choose the right keywords?

Find relevant keywords with low competition, high search volume and high commercial value

HighRelevance

HighVolume

CommercialValue

Low Competition

Is the competition too strong for me?

How do I choose the right keywords?

Find relevant keywords with low competition, high search volume and high commercial value

HighRelevance

HighVolume

CommercialValue

Low Competition

Do these keywords have enough

commercial value?

How do I choose the right keywords?

HighRelevance

HighVolume

CommercialValue

Low Competition

These are the keywords you’re

looking for!

Find relevant keywords with low competition, high search volume and high commercial value

How do I choose the right keywords?

Keyword Research is not that hard if you’ve got your filters right.

The Keyword Research Tool

What are the biggest challenges for a SEO?

Is my website ready to rank in the search engines?

How do I choose the right keywords for my site?

Are my pages optimized for these keywords??

1. Keyword usage in the page title

Top 3 Ranking Factors:

The most important on-page ranking factors

2. Keyword usage in the page content

1. Keyword usage in the page title

Top 3 Ranking Factors:

The most important on-page ranking factors

2. Keyword usage in the page content

1. Keyword usage in the page title

3. Keyword usage in the URL

Top 3 Ranking Factors:

The most important on-page ranking factors

The Content Optimization Report

These are the main ranking factors that show if my content is optimized for this keyword.

Is my competitor’s landing page better optimized?

Even the top optimized site is not perfect, so maybe I can get a competitive advantage here.

Is my website ready to rank in the search engines?

How do I choose the right keywords for my site?

Are my pages optimized for these keywords?

How strong is my competition??

What are the biggest challenges for a SEO?

It is very important to make sure I have a chance, otherwise I could spend months or even years trying to achieve the impossible.

How strong is my competition?

This is the Keyword Difficulty report that tells you how difficult it is to rank in this niche.

Could this be my weakness? Is my web page well optimized for this keyword?

How strong is my competition?

How strong is my competition?

How many external followed links to they have?

How strong is my competition?

If my competitors get a lot more links than I do, I will never be able to beat them!

Compare the number of links with exact or partial match anchor text

How strong is my competition?

If my competitors get a lot more links than I do, I will never be able to beat them!

Compare the number of links with exact or partial match anchor text

Find out how many links I get every month vs. the competition

Is my website ready to rank in the search engines?

How do I choose the right keywords for my site?

Are my pages optimized for these keywords?

How strong is my competition?

What can I do to outrank them??

What are the biggest challenges for a SEO?

The most important off-page ranking factors

1. Keyword usage in anchor text(from external links)

The most important off-page ranking factors

1. Keyword usage in anchor text(from external links)

2. External link popularity(quantity and quality of external links)

The most important off-page ranking factors

1. Keyword usage in anchor text(from external links)

2. External link popularity(quantity and quality of external links)

3. Diversity of link sources(links from many unique root domains)

The most important off-page ranking factors

1. Keyword usage in anchor text(from external links)

2. External link popularity(quantity and quality of external links)

3. Diversity of link sources(links from many unique root domains)

4. Trustworthiness of the domain(link distance from trusted domains)

I need to get quality links from high authority websites

What are the most authoritative sites that my competitors have links from?

I have got to get me

one of these!

What are the most authoritative sites that my competitors have links from and I don't?

How come I get

no love from

Google and these guys do?

I need to get quality links from high authority websites

I need links with exact or partial match anchor text

These are the best links my competitors have with this anchor text.

Is my website ready to rank in the search engines?

How do I choose the right keywords for my site?

Are my pages optimized for these keywords?

How strong is my competition?

What can I do to outrank them?

How do I know I am going in the right direction??

What are the biggest challenges for a SEO?

I need to compare my rankings with the competition

I need to see a quick overview of all my keywords

Wouldn’t it be awesome to see a ranking overview across all my keywords?

Which website is the most visible in the search engines results?

What is the visibility of my keywords in the search engines?

The visibility score allows me to compare rankings for all my keywords

Who’s got the most rankings in the Top 10 results?

Is my website ready to rank in the search engines?

How do I choose the right keywords for my site?

Are my pages optimized for these keywords?

How strong is my competition?

What can I do to outrank them?

How do I know I am going in the right direction??

Is that enough? Are we sure we’re going in the right direction?

What are the biggest challenges for a SEO?

How many people visit my website?

Increasing the number of visitors will also increase my conversions.

How much money am I making so far?

You can try increasing your conversion rate using Conversion Rate Optimization.

How many people reach my site searching for this keyword?

This fake data is for demonstration purposes. Only the real owner has access to this data.

How much revenue is attributed to this keyword?

This keyword is already bringing me sales. What if I would rank first? How much would I make?

Is my website ready to rank in the search engines?

How do I choose the right keywords for my site?

Are my pages optimized for these keywords?

How strong is my competition?

What can I do to outrank them?

How do I know I am going in the right direction??

But wait, aren’t we missing something important?

What are the biggest challenges for a SEO?

I need to share my content on social networks

Good content is easily shared on social networks and can reach a very broad audience.

Images from: Brian Solis - A click to action

Social networks are beginning to play a big role in sharing content.

Google search is using rich snippets to highlight content that that is written by well known authors and shared by your friends.

Who is winning the social battle?

Are people sharing my content on social networks?

Do they mention my content on Twitter?

Do people like my content on Facebook?

I made it! Traffic is coming in.

Now what?

Remember the 1990 world cup final against Argentina?

Tracking your success

You can choose from 30 different metrics and create your own amazing chart.

How about seeing this data for my keyword?

You can drill down to see the data for a search engine, a keyword, or a combination of the two.

Complete SEO Report

Working in a SEO agency? Send this to your clients instead and they will thank you!

What have we accomplished?

Is my website ready to rank in the search engines?

How do I choose the right keywords for my site?

Are my pages optimized for these keywords?

How strong is my competition?

What can I do to outrank them?

Am I going in the right direction?

Tools: Website Auditor, Keyword Research, Content Optimization, Keyword DifficultyReports: Ranking, Linking, Analytics, Social, Ranking Overview, Complete SEO Report

Thank you!Do you have any questions?

@philippetrescu

www.advancedwebranking.com/blog

philip@caphyon.com

Download slides: bit.ly/awr-seocampixx

AdvancedWeb Ranking