how to use landing pages to get more leads

Landing Pages

How to get more leads from the right landing page

What is your goal?

What you want users to do?

What is your goal?

• Lead generation• Sell Something• Data Collection

We want Traffic

Traffic will come..

..and hit the wall

Where do you click? – Lost!

Seriously?

Google Doesn’t Read Images

Features or Benefit?

Less is More

How do you get through this captcha?

Thank You Page Url

http://leadsdubai.com/thank-you

Same Page Thank You url

New Page Thank You url

User Privacy Policy

Landing page on which Device?

nielson research

F

Eyeballs Matter

Landing Page Adwords Video

Metrics to keep in mind

• Goal / Conversion Rates• Bounce Rate• Time on Page• No of Pages per visit• User Flow

Live Chat increased our leads

A/B Testing

A/B Testing

In-Page Analytics

Is your landing page converting?

• Conduct some online surveys • Analytics Content Experiments are available in

Analytics and are free.• Make sure you have enough data when you’re

testing!

UnbouncePage SpeedWoorank

Making of a Good Landing Page

1. Concise Headline2. Tag line3. Use Images / Videos4. Clear call to action5. Incentives – why they should sign up?6. Testimonials builds trust

RESOURCES• http://visualwebsiteoptimizer.com/features.php• http://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/• http://www.clicktale.com/• http://www.crazyegg.com/#.• http://unbounce.com/landing-page-examples/8-lead-gen-landing-pages-for-sales/• http://unbounce.com/landing-page-examples/12-beautiful-landing-page-templates-design/• http://unbounce.com/conversion-rate-optimization/psychology-of-choice-conversion-rates/• http://blog.kissmetrics.com/webinars/• http://visualwebsiteoptimizer.com/split-testing-blog/landing-page-mistakes/• http://searchengineland.com/3-must-dos-for-landing-page-testing-176740 • http://www.webdesignerdepot.com/2012/11/30-great-places-to-land/• http://unbounce.com/landing-page-examples/built-using-unbounce/beautiful-landing-page-des

ign-examples/

• http://unbounce.com/landing-page-examples/landing-page-love-or-heartbreak-10-critiques/• http://conversionxl.com/21-ways-youre-screwing-up-your-landing-pages-and-what-to-do-about-

it/

• http://developers.google.com/speed/pagespeed/insights/

Thank You

Mukesh PandeyMukesh@Leadsdubai.com

www.leadsdubai.comhttps://plus.google.com/+Leadsdubai

050 – 3047470