how to use social media for lead generation

Social Media

Lead Generation

VIA

Primary Requirements for Lead Generation

IdentifyIndustry KEYWORDS

IdentifyTarget AUDIENCE

LEADSEARCH

IdentifyLOCATION

Keyword Search

Use Google adwords keyword search

Use Tagcrowd.com

Lead Generation via LinkedIn

LinkedIn

Lead Generation via LinkedIn

Group Discussion Participation Group Inmail Marketing

2 TYPES

LinkedIn Lead Generation Process

Join relevant LinkedIn groups based on the target people.

Look for relevant Discussions

Participate in the discussion

Connect with the target audience

Build relationship and pitch your offerings

1. Search for LinkedIn Groups

Make a list of Keywords (Industry level)

Search for relevant groups

based on the keywords.

Make a list of relevant groups

2. How to filter Relevant Groups ?

Look for the Group status, i.e.

Join the groups which has the

status “Active” or “Very Active”

Click on every group information

“i” and see group information.

Check the Group statistics and

check demographics of the

group.

Join the Relevant listed Groups

Search for relevant discussions

3.type 1: Discussion participation

3.type 2: Inmail marketing

Look for Target audience in the

discussion. ( Required Company and Designation )

You can reply to the comment

publicly as a thought leader and

build transaction.

You can also reply to the

particular target by replying him

privately as an Inmail via

Group.

Inmails samples

A compelling subject line.

Introduce who you are.

Mention how you are connected.

Give the purpose of connection.

Give the recipient the reason of act.

Create Interest to connect

- Download whitepaper - Participate in a webinar

- New offerings etc …

Types of Inmails

1. Regular Inmails

2. Group Inmails

3. Event Invite Inmails

4. Post event Inmails

Types of inmails are categorised based

on the purpose and occasion for

connection.

All the inmails mainly leads to connect.

Every Inmail has 1,000 character limit

4. Talent acquisition Inmails

TwitterLead Generation via Twitter

Twitter Lead Generation Process

Monitor for tweets with the keywords

Connect with tweeps

Send them a formal DMs

Mention them on your tweets

Twitter Monitoring Tools

Monitor tweets

Twitter Direct Message

DMs can be sent only to the tweeps who

follow us.

Give the purpose of connection.

Give the recipient the reason of act.

Every DM has 140 character limit

Few Others

Lead Generation

QUORA

Quora is a Bookmarking site.

Follow Topics which is your target.

Monitor for discussions.

Follow & connect with the person by

sending him a message.

Connect the person on social media

FORUMS

Join relevant forums with gmail ids.

Monitor for discussions.

Participate in the discussions.

Connect with the prospects

WEBINARS & HANGOUTS

Participate in webinars organized by competitors or any general.

Make a list of participants on webinar.

Use webinar #Hashtags and connect with the prospect during the event.

Give a brief of the offerings and benefits from the products or service.