how to use social media to build lasting relationships with your customers

w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

How to Use Social Media to build

lasting relationships with your customers

by Jonny Ross

http://www.jonnyross.com/

http://uk.linkedin.com/in/jonnyross

We will cover• What is Social Media• Types of Social Media• Social Media monitoring• Social Retail - why use social media to connect with customers?• Facebook – targeting and campaigns• Twitter users - usage and campaigns• YouTube traffic and campaigns• Pintrest targeting and campaigns• Vine Vs Instagram• Vine and Instagram campaign ideas• Foursquare• Integrated social media campaigns• Blogging and social media• Turning blogs into social media content• Google+

Need to be convinced?

Types of Social Media

• Social Networks• Paid / Non Paid• Social Bookmarking• Check Ins• Forums• Traditional Publishers• Blogs / Microblogs• Email• Management / Monitoring / Automation tools

Ask yourself questions

Know your customers

• Where do they spend their time online?

• What products do they buy?

• What services do they use?

Know your products/services

• Are they the kind people would discuss in a forum?

• Are they suitable for a Facebook / Google Advert?

But there are still barriers!

• Time consuming• Negative Comments

Social Monitoring/Analytics/Automation

• Google alerts http://www.google.com/alerts• Socialmention http://socialmention.com/ • Twilert http://www.twilert.com/ • Mention https://mention.net/

• Google Analytics https://www.google.com/analytics/web/• Twitonomy http://twitonomy.com/• Socialbro http://www.socialbro.com

• Dlvr.it http://dlvr.it/

http://www.google.com/alerts

http://socialmention.com/

http://www.twilert.com/

https://mention.net/

https://www.google.com/analytics/web/

http://twitonomy.com/

http://www.socialbro.com/

http://dlvr.it/

Social Retail

Facebook Targeting

Diesel bringing Facebook Likes into the real world

Corona Light

Dove Soap

@Dominos_uk #letsdolunch

@TescoMobile

@TheOnion

@InnocentDrinks

@JustEatUK

McDonalds#McDstories

YouTube Campaigns

Pinterest targeting

Pinterest campaigns

Vine Vs Instagram

Vine campaign ideas

• Product Launch / Rebrand• Virtual Tour of your Building

or Team Office• Build Brand Equity

(Urban Outfitters)

• Run a Competition (Doritos)

Vine Ideas

• UnBox Competition from ASOS

• Show Company history - Gap

Instagram

Instagram Ideas

Dunkin’ Donuts#DresseDD

Samsung#LiveInTheMoment

http://statigr.am/viewer.php#/tag/liveinthemoment/

Macallan Whisky #meandthemacallan

Tony Hawk

Foursquare

Who is running great integrated social media campaigns?

Blogging and social media

• Blogs provide regular content to share through your other social media sites

• Written, audio, photos, illustrations, infographics or videos

• Video blogging is called ‘vlogging’• The sharable nature of product images is perfect for

retail• User-generated content, ‘likes’ and ‘shares’ are now

being ranked more highly by search engines, so it pays to invest in social media and blogging.

Turning blogs into social media content

• Use your blogs to:–Pull out ‘how to’ and ‘top tips’ lists –Create infographics –Add photos and videos

• Share this content through your social media channels, and you will drive traffic back to your e-commerce website.

Google+

Summary

So we have now covered:• Why social media is such an important

marketing channel• Which customers use which social media

platforms – and how to target them• Campaign ideas for all the main social media

platforms• How social media can help your website SEO

Challenge Me?

Does anyone want to challenge me, does anyone think this is all a load of nonsense?

Feel free to submit questions thoughts to Tri-City

• For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com

• Carry on the conversation with me on twitter @jrconsultancy

http://feedburner.google.com/fb/a/mailverify?uri=JonnyRossConsultancy

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