how to use twitter for business

How to Use

For BusinessPresented by

Welcome

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Getting StartedAnatomy of a Tweet, Glossary of Terms

Why Twitter?Top Reasons to use Twitter for Business

Opening an AccountBlueprint for Your Twitter Business Account

Getting Started

What is a tweet? Tweets are snippets of communication posted publicly on Twitter.

➔ Limited to 140 characters➔ Micro-blogging Mindset➔ Add links to blog or photos

How much can you say in 140 characters?

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Glossary of Terms

#Hashtag Used to organize and categorize conversations.

Mention Used to call out or give credit to a twitter users.

Reply Public responses (start with @tag). Shows up in your home timeline and the timeline of the person you tag.

Retweet Pass along someone else’s tweet to your followers.

Links Use link shorteners to save on character count.

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Source: Shareaholic

Why Twitter?

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Source: Shareaholic

Website TrafficWhy Twitter?

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Source: Shareaholic

Website TrafficWhy Twitter?

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Sources: Vision Critical

Why Twitter?Website Traffic

eCommerce

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22% of Twitter users have purchased something after tweeting, retweeting, or favoriting it on Twitter.

35% of people who have made an online purchase after tweeting, retweeting or favoriting an item on Twitter say that they used a mobile device to make ALL of those purchases.

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Website Traffic

eCommerce

Promotion

eCommerce

Promotion

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Why Twitter?

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Promote your business with Twitter Ads.

Once you’ve established your presence on Twitter, Promoted Products can help you grow followers and reach more customers. Options:

➔ Promoted Tweets➔ Promoted Accounts

Website Traffic

eCommerce

Authority

Promotion

Why Twitter?

Authority

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Relative trustworthiness of Twitter as a source for information rates at 73% for women surveyed by blogher.com

mmmsocialmedia.comsource: socialmouths

Website TrafficDominant Demographic of Twitter Users are ages 26-34. 43% of Twitter users are between 35-54 years old.

eCommerce

Authority

Promotion

Why Twitter?

New Audience

Website Traffic

eCommerce

Authority

Promotion

New Audience

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Website Traffic

eCommerce

Authority

Promotion

Why Twitter?

New Audience

Inspiration

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Twitter is a great source of inspiration for many other areas of social marketing:

1. Value-added social media posts

2. Blog content ideas

3. Resource round-up

4. Infographic

5. Lifelong learning

Why Twitter?

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Website Traffic

eCommerce

Authority

Promotion

Why Twitter?

New Audience

Inspiration

Collaboration

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Join a Twitter chat, follow lists, or search #hashtags to get the attention of others.

1. Survey potential customers

2. Business networking partnerships

3. RT Experts in your industry

4. Find non-compete partners

Getting Started

Username - Consistency and keywords.

Profile Picture - Cropped square, 200x200 pixels min.

About Description - 160 characters or less. Searchable!

Website - Include a link to your website or blog.

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For Your Profile You Will Need...

Getting Started

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Step 1: Open an account athttps://twitter.com/signup

Step 2: Choose your username http://namechk.com/

Step 3: Build Your Profile

Step 4: Find 25 people to follow in the relevant categories, follow back.

Step 5: Integrate and Promote

Summary

If you decide to use Twitter as part of your marketing plan remember:

1. Set goals to keep you focused

2. Promote your valuable content

3. Share resources with credit

4. Stay active

5. Integrate and Collaborate

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What action can you take based on what you learned today?

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The End

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