how ux design is done

How UX design is done

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Business goals Measure KPIs

Context

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Design Develop DeployDiscovery

How UX design is often done

Business goals Measure KPIs

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Business objectives Measure KPIs

How UX design should be done

DON NORMAN

JOHNKUEFLER.COM

Business objectives Measure KPIs

How UX design should be done

Observation

DON NORMAN

JOHNKUEFLER.COM

Business objectives Measure KPIs

How UX design should be done

Observation Idea generation

DON NORMAN

JOHNKUEFLER.COM

Business objectives Measure KPIs

How UX design should be done

Observation Idea generation

PrototypingDON NORMAN

JOHNKUEFLER.COM

Business objectives Measure KPIs

How UX design should be done

Observation Idea generation

PrototypingTesting DON NORMAN

JOHNKUEFLER.COM

Business objectives Measure KPIs

How UX design should be done

Observation Idea generation

PrototypingTesting DON NORMAN

JOHNKUEFLER.COM

Business objectives Measure KPIs

How UX design should be done

Observation Idea generation

PrototypingTesting

Human-centered design

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Business objectives Measure KPIs

How UX design is often done

JOHNKUEFLER.COM

Business objectives Measure KPIs

How UX design should be done

JOHNKUEFLER.COM

Contextual inquiry

Business objectives Measure KPIs

How UX design should be done

JOHNKUEFLER.COM

Contextual inquiry

Strategy & planning

Persona development

Storyboarding Information architecture

Card sorting

Business objectives Measure KPIs

How UX design should be done

JOHNKUEFLER.COM

Contextual inquiry

Design & prototyping

Strategy & planning

Persona development

Storyboarding Information architecture

Card sorting

Business objectives Measure KPIs

How UX design should be done

JOHNKUEFLER.COM

Contextual inquiry

Design & prototyping

Usertesting

Strategy & planning

Persona development

Storyboarding Information architecture

Card sorting

Business objectives Measure KPIs

How UX design should be done

JOHNKUEFLER.COM

Contextual inquiry

Design & prototyping

Usertesting

Iterative & rapid

Strategy & planning

Persona development

Storyboarding Information architecture

Card sorting

Business objectives Measure KPIs

How UX design should be done

JOHNKUEFLER.COM

Contextual inquiry

Design & prototyping

CodingUsertesting

Iterative & rapid

Strategy & planning

Persona development

Storyboarding Information architecture

Card sorting

Business objectives Measure KPIs

How UX design should be done

JOHNKUEFLER.COM

Contextual inquiry

Design & prototyping

CodingUsertesting

Usertesting

QA Testing

Cross-browser testing Cross-device testing

Iterative & rapid

Strategy & planning

Persona development

Storyboarding Information architecture

Card sorting

Business objectives Measure KPIs

How UX design should be done

JOHNKUEFLER.COM

Contextual inquiry

Design & prototyping

CodingUsertesting

Usertesting

QA Testing

Cross-browser testing Cross-device testing

Iterative & rapid Costly & slow

Strategy & planning

Persona development

Storyboarding Information architecture

Card sorting

Business objectives Measure KPIs

How UX design should be done

JOHNKUEFLER.COM

Contextual inquiry

Design & prototyping

CodingUsertesting

LaunchUsertesting

QA Testing

Cross-browser testing Cross-device testing

Iterative & rapid Costly & slow

Strategy & planning

Persona development

Storyboarding Information architecture

Card sorting

Business objectives Measure KPIs

How UX design should be done

JOHNKUEFLER.COM

Contextual inquiry

Design & prototyping

CodingUsertesting

LaunchUsertesting

QA Testing

Cross-browser testing Cross-device testing

Iterative & rapid Costly & slow

Strategy & planning

Persona development

Storyboarding Information architecture

Card sorting

Usertesting

Business objectives Measure KPIs

How UX design should be done

JOHNKUEFLER.COM

Contextual inquiry

Design & prototyping

CodingUsertesting

LaunchUsertesting

QA Testing

Cross-browser testing Cross-device testing

Iterative & rapid Costly & slow

Strategy & planning

Persona development

Storyboarding Information architecture

Card sorting

Usertesting

Business objectives Measure KPIs

How UX design should be done

JOHNKUEFLER.COM

‣ adoption ‣ conversion rates ‣ ease of use ‣ satisfaction ‣ transactions ‣ product sales ‣ traffic ‣ retention ‣ conversion ‣ market share ‣ brand equity

Improves‣ development costs ‣ development time ‣ redesign costs ‣ maintenance costs ‣ user errors ‣ learning time ‣ support costs ‣ training costs ‣ bounce rates ‣ brand damage ‣ frustration

Reduces

Business case for UX