how's your foundation? a closer look at the essentials for growth

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HOW’S YOUR FOUNDATION?A CLOSER LOOK AT ESSENTIALS FOR GROWTHTony Small, Vice President & General Manager, Premier Agent

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Growth matters to Premier Agents

1.5x 2.5xmore likely to be brokers than non-Premier Agents

more likely to be team leaders than non-Premier Agents

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Three keys to growth

1. Transparency

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Agents are more likely to meet their goals if they know their conversion rate

GOALS VS. KNOWING CONVERSION RATEPercent respondents who know their conversion rate

Source: 2015 Zillow Group Agent Survey

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Can you see where you’re going?

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Three keys to growth

1.2.

Transparency

System

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Systems help your response rate

ANSWER RATE BY RESPONSE TIME

Beyond two minutes, answer rate drops dramatically

Source: Premier Agent Concierge; Mac Apartments Analysis

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Why systems matter

Response time Prioritization

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A Rubik’s cube can be solved in 20 moves.

What’s your system?

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System = Premier Agent Concierge + Premier Agent App

Agents who have Concierge and a CRM are

82% more likely to consistently

exceed their goals.

Source: 2015 Zillow Group Agent Survey

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Three keys to growth

Transparency1.System2.People3.

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You need people.

assistant referral network

coach buyer’s agent listing agent

ISA

Did you know?

Half of team leaders we surveyed have a coach.

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Action items to grow your business

Remove the blindfold.(Know your conversion rate.)

Solve your Rubik’s cube.(Have a system.)

Add some instruments.(Grow your team.)

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