how's your foundation? a closer look at the essentials for growth
TRANSCRIPT
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HOW’S YOUR FOUNDATION?A CLOSER LOOK AT ESSENTIALS FOR GROWTHTony Small, Vice President & General Manager, Premier Agent
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Growth matters to Premier Agents
1.5x 2.5xmore likely to be brokers than non-Premier Agents
more likely to be team leaders than non-Premier Agents
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Three keys to growth
1. Transparency
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Agents are more likely to meet their goals if they know their conversion rate
GOALS VS. KNOWING CONVERSION RATEPercent respondents who know their conversion rate
Source: 2015 Zillow Group Agent Survey
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Can you see where you’re going?
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Three keys to growth
1.2.
Transparency
System
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Systems help your response rate
ANSWER RATE BY RESPONSE TIME
Beyond two minutes, answer rate drops dramatically
Source: Premier Agent Concierge; Mac Apartments Analysis
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Why systems matter
Response time Prioritization
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A Rubik’s cube can be solved in 20 moves.
What’s your system?
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System = Premier Agent Concierge + Premier Agent App
Agents who have Concierge and a CRM are
82% more likely to consistently
exceed their goals.
Source: 2015 Zillow Group Agent Survey
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Three keys to growth
Transparency1.System2.People3.
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You need people.
assistant referral network
coach buyer’s agent listing agent
ISA
Did you know?
Half of team leaders we surveyed have a coach.
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Action items to grow your business
Remove the blindfold.(Know your conversion rate.)
Solve your Rubik’s cube.(Have a system.)
Add some instruments.(Grow your team.)
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