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Levi’s® onlinewww.levi.co.za
Levi’s® onlinewww.levi.co.za
Creative Rationale: The concept to promote the new Levi’s® website is Levi’s® Online: simple, clean and fresh. The visual pun communicates a strong and clear message. The Levi’s® jeans on the washing line give the website a “freshly washed” or new feel. This simple visual can be pulled through to a variety of media from print to online to in store giving consistent stand out. The visual communcation will be coupled with a strong drive to the website where consumers stand the chance to win a hamper of “fresh” Levi’s® gear by answering a simple question.
Levi’s® online
Stand the chance to win fresh Levi’s® gear @ www.levi.co.za
Flyer: The concept will be carried through to a flyer. This flyer will be inserted into shopping bags or into target market magazines.
Levi’s® online
Hang out @ www.levi.co.za
& win fresh Levi’s® gear worth R3000.www.levi.co.za
Bag: Shopping bags with the concept visual and competition details. Plastic red pegs with the url clipped onto shopping bags. The red peg could be used through out the store and pegged to merchandise.
www. levi.co.zaLevi’s
® online
Stand a chance to & win fresh Levi’s® gear @ www.levi.co.za
Stand a chance to & Levi’s® gear @ www
Levi’s® onlinewww.levi.co.za
T-Shirt: Staff T-shirts with pegs communicating the concept message and online competition drive
Levi’s® onlineStand the chance to win fresh Levi’s® gear @ www.levi.co.za
Changing Room Sticker: Stickers in changing rooms will communicate the concept and competition drive. The visual will be placed at eye level in keeping with the height one would view when hanging clothes on a washing line.
LEVI’S® ONLINE www.levi.co.za
LEVI’S® ONLINE www.levi.co.za
LEVI’S® ONLINE www.levi.co.za
Window Decal .luftcapmi tey yaw eht fo tuo era taht srekcits tnorf erotS :
Levi’s® online
Hey [Personalise]
The Levi’s® website is back online with a freshly laundered new look. Expect the very latest views, news and
music, with all you ever needed to know about the wonderful world of Levi Strauss at www.levi.co.za
A heads up to all Levi’s® Loop Members… to celebrate the launch of the refreshed website, Levi Strauss is
giving away Levi’s® gear worth R3000. Whether you like them emo-skinny, original, straight-leg, bootleg or
hip-hop baggy, there’s nothing like pulling on a new pair of Levi’s® jeans, so enter now at www.levi.co.za
Catch you there
The Levi’s® Loop
This competition will run from XXX to XXX; winners will be notified telephonically shortly there after. Terms and conditions apply. If you are still reading this you should rather be clicking away to win.
Email: An email will be sent out to The Levi’s® Loop members to give them a heads up on the competition and drive them to the website.
“//\\”//\\”//\\”Levi s ® Online.
WIN fresh Levi sss
gear worth R3000 @
www.levi.co.za.
REPLY STOP TO OPT
OUT.
Levi’s® online Levi’s® online
CLICK HERE TO STAND A CHANCE
Levi’s® online
TO WIN FRESH LEVI’S® GEAR
Levi’s® online
WORTH OVER R3000
SMS Banner Ad: The banner ad will be animated so that the jeans move slightly in the wind.
Levi’s® online
The Levi’s® website is back online with a freshly laundered new look. Expect the very latest views, news and music with all you ever needed to know about the wonderful world of Levi Strauss. To celebrate the new kid on the web Levi Strauss is giving away Levi’s® gear worth R3000. All you have to do is answer this simple question…
When was the Levi’s® brand born?
1985
1853
2001
NEXT
WIN FRESH LEVI’S® GEAR WORTH R3000
Banner Landing Page: The banner ad will lead to a landing page where a question will be asked, where you stand a chance of winning.
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