HEY DENIMS,WHAT WOULD HAPPEN TO YOU IF SEDUCTIVE FABRICS WERE NOT

MADE ?

LEVI STRAUSS CHARLES V. BERGH

FOUNDER OF LEVISCHIEF EXECUTIVE

OFFICER

LEVI STRAUSS MADE THE FIRST FABRICS IN 1873,NAMED Levi Strauss

& Co. FOR THE HUMAN BEINGSTO MAKE US FEEL

IN WEARING DENIMS

CONTENTS

1. Introduction About Levis.2. History About Levis.3. Management Profiles.4. Industry.5. Economy.6. Mission And Vision.7. Products.8. SWOT Analysis.9.Marketing Mix.10. HUMAN RESOURCE DEPARTMENTS.11. Conclusion.12. Introduction About Myself.

Levi Strauss & Co. is a worldwide corporation organized into three geographic divisions: Levi Strauss Americas (LSA), based in the San Francisco headquarters; Levi Strauss Europe, Middle East and Africa (LSEMA), based in

BRUSSELS; and Asia Pacific Division (APD), based in SINGAPORE. The company employs a staff of approximately 10,500 people worldwide.

HEADQUATERS IN SAN FRANCISCO , CA

THE EVOLUTION OF LEVIS PATCHES & FITS

PROFILES Levis Strauss

& Co.

ChairmanBob Hans

R. John AndersonSVP, North American Region

Operations

Hans Ploos van Amstel

SVP & CFO

David BergenPresident , COO & Director

Lawrence RuffSVP, Strategy &

Worldwide Marketing.

Hilary KraneSVP & General

Counsel

Gerry GrellmanVP &

Controller

Mary BolandVP, Finance,

Levis Strauss, NA

Paul SmithVP , Global

Tax Department

Amy JasmerDirector, Levi’s

Presence & Publicity

Jeff BeckmanDirector, Worldwide

& U.S. Comm.

EJ BernakiSenior manager,

Worldwide Comm.

Keiji AmemiyaSenior Comm. Specialist, Levi

Strauss Japan.

INDUSTRY

1. APPAREL MANUFACTURING INDUSTRY.*Denim & Uniform Supply Services.*Manufacturing Sectors.*Departmental Stores.*Discount Department Stores.*Fabrics Custom Industry.

2. RETAIL SECTOR INDUSTRY.* Apparel Industry*Formal & Casual Look Stores.*Departmental Stores.*Tailoring And Suiting.

3. INTIMATE APPAREL MANUFACTURING INDUSTRY.*Women & Men innerwear Industry.*Clothing Stores.

4.WATER RECYCLING INDUSTRY.*Provides manufacturing of Jeans with recycled water.

INDUSTRY EXTRACTION1.Apparel Manufacturing Industry*Companies in this industry manufacture garments made from purchased fabric and from fabric they produce themselves.

2. Retail Store Industry.*Companies in this sector sell a wide range of products to consumers and businesses, from food and apparel to hardware, household goods, and office supplies.

3.Intimate Apparel Manufacturing Industry.*Companies in this industry manufacture nightwear, underwear, and other intimate apparel. Products include negligees, nightgowns, pajamas, and robes. This industry also includes companies that make foundation garments.

Levi Strauss Brings Water Recycling to the Apparel Industry.

Levi Strauss & Co. just made an exciting announcement about changes to its production process that will reduce water usage. Before we get into it, it’s worth taking a minute to talk about water. When talking about water conservation, things get a little complicated. It’s true that all water that is used eventually returns to the global water supply. So what’s the big deal? For one thing, it could return polluted, or it could end up somewhere else. Both of these outcomes could require considerable energy to reverse. It could also be overdrawn so that it’s not there when you need it. Water that was used to grow oranges in Florida, for example, eventually gets returned to the world’s water supply. However, it could be shipped many miles away in the oranges, and end up in a different watershed. That’s why it’s worthwhile to look separately at water usage and water consumption.This analysis of cotton shows that for woven fabric, water usage is highest in the textile manufacturing phase, which accounts for around 60 percent of usage, while water consumption is highest in the agricultural production phase which accounts for about 70 percent. This puts the actions taken recently by Levi Strauss into perspective . The company has developed a new process that will allow it to use 100 % recycled water in parts of its jeans production process where water usage is very high. The process was piloted by one of the company’s supplier factories in China, where 100,00 pairs of women’s jeans were produced using this process. The switch saved some 12 million liters (3.2 million gallons) of water. The process is shown in the infographic below.

JEANS FROM THE NEW THEORY OF Levi Strauss & Co.

ECONOMY

1. Net Sales - $4,022,8542. Gross Profit - $1,973,2753. Operating income - $ 378,0884. Net Income - $ 1,115,175

Total Assets - $2,989,381Total Liabilities - $ 3,320,562

Total Equity - $1.59 billion.Total Revenue – $4.4 billion.

MISSION & VISIONof Levi strauss & Co.

“The mission is to sustain responsible commercial success as a global marketing company as a best branded apparel “

When Levi Strauss & Co. describe the future of Levi they are talking

about a building on the foundation they have inherited : “ affirming the best of their Company’s tradition , closing gaps that may exist between principles & practices & updating some of their values to reflect contemporary circumstance “

P

R

O

D

U

T

S

1. Jeans & Shirts For Men & Women.2. Jackets For Men & Women.3. Sweaters & T-Shirts.4. Accessories ( Bags , Belts , Hats , Scravers.5. Kid’s Apparel.

BRANDS

1.

SWOT ANALYSIS

STRENGTH*High Brand Equity.*The most recognized trademark in the world.*Unique & Innovative Style in the world.*Wide Variety of products.*High Standard of quality.*Distribution Channels & Global Sourcing.

WEAKNESS*Expensive.*Many Competitors.*High Cost of brand protection.*Lack Of Awareness.

OPPORTUINITY*Women & Kid ‘s Section.*Increasing the Advertisements.*Arising of New Markets.*Technological Development.*Development In other Countries.

THREATS*Intense Competition.

*General Economic Condition.*Consumer Tastes’ Changes.

*Local Regulation on Advertisements.

*Cultural Barriers.

MARKETING MIXPRODUCT-Product Variation.Product Differentiation.Product innovation.Product Elimination.

PRICE-Price Ranged between $500 to $5000 in average.

PLACE-1. Levi’s has been distributed to many countries through department stores & Levi’s official outlet.2. In Indonesia, Levi’s usually sell in Matahari Departmental Store.3. There are total about 3500 outlet in whole world.

PROMOTION-1. In the media , through the advertisement on TV , poster or Magazine.2. Twitter & Facebook *tweet at @LevisMY & @Levi’s on facebook.3. It creates a song :Levi’s Song.4.It also makes many events for big sale.5. Website (www.levistrauss.com)

What is model of Levis in segmentation progress and world

market today?Segmentation Progress

MenswearWomenswearInfantswear

Japan China Rest of Asia-Pacific

India South Korea

0.00%

20.00%

40.00%

World market Share Of Levi Strauss & Co.

Series 1

LEVI STRAUSS & Co. In INDIA

*It is established in 1994.*It is in Bangalore in June 1995*It has become the largest & most iconic jeans wear brand in the country.*210 exclusive stores , 500 other points of sale, across more than 200 towns across INDIA.* Most Admired Jeanswear brand of the year ; for six years in a row..

BRAND AMBASSADORS.*International Denim Brand Levis has signed PRIYANKA CHOPRA as their brand ambassador &

SAHID KAPOOR as brand ambassador for Gents Apparel for Levis.

*The Company frequently promoted music & theatrical productions.* Sponsored Artists

include CHRISTIANA AGUILERA , MARIAH CAREY , The White Stripes etc.

TOP COMPETITORS

HUMAN RESOURCE POLICY

1. RECRUITMENT & SELECTION.2. TRAINING.

3. REWARDS & RECOGNITION.4. RED TAP FOUNDATION.

RECRUITMENT & SELECTION.After cracking 5 rounds interviews which include

“Presence of mind“ , “DESIGNS ASSIGNMENT for APPAREL “, “Customer preference taste survey report about style in“, “Group Discussion” , “Screening Test” and then PI. The purpose of Levis Human Resource Recruitment & Selection process is that when Personal Interview is organized at that time they first look into the selected candidate’s communication skill and movement skill , called ESTABLISHMENT Phase.After that they ask about the Company’s profile which is a very common but the answer as usual is unknown to us. So keep it in mind..and fortunately if you are doing any work with NGO then they will ask you to join RED TAP FOUNDATION.THEY MOSTLY LOOK IN YOUR ART of MIND.

REQUIREMENTS :1. High School Diploma.2. Minimum 2 years of retail management experience3. Ability to work flexible.

TRAINING DEVELOPMENT

For trainees, Levis conducts a training program called TRAINING & COACHING, which include technical and personal skill to carry out the job. The training department give a 6 months program to the trainees for providing them a best artistic project about a trendy apparel.Moreover it also includes : *Language Training *Fashion Trends Pick Up Training *Product Training & Various Skill about how to launch your design in the market.Levis HR is all about attracting, developing and retaining the top talent in our industry. How? By building a culture of ownership, high-performance and pride in which our colleagues can thrive — for both individual and company success. Talent and performance management, best-in-class rewards and systems, top-notch organizational design and a goal of becoming the best HR function in the apparel industry fuel HR’s transformative role in the company.

REWARDS & RECOGNITION

Levi Strauss & Co. offers a total compensation package that includes a competitive salary and a wide array of benefits like after retire health treatment plan , offer a loan to employees for further business , safe environment for work & help every one to participate in every events & programs with famous industrialists & businessman.

“It's an Oka

y Job

for Entry-Le

vel

Retail “

“Beneficial

experience a

nd good

first job“

“Challengi

ng yet

productive

work

environmen

t“

“Very prod

uctive

place to w

ork & had

great bene

fits and

workplace

was

fantastic“

“Very Productive .

Great attention to

customer needs“

“Some of the most

authentic people ,

employees had the

pleasure

of working with”

Friendl

y Staff

Members

& its

fun to

work.

WELCOMETo,

RED TAP FOUNDATIONEMPLOYEES HELPING EMPLOYEES

From,

Levi

Strauss &

Co.

- The Best Motivational Strategies.

FOUNDER & Board Of Directors’

Jerry O’Shea joined Levi Strauss & Co. in 1939 as a stock boy. He retired in 1981 at the level of Vice President of Corporate Marketing, after 42 years with the company.  As his tenure at LS&Co. concluded, Jerry was mindful of the thousands of manufacturing employees who had also devoted their careers to LS&Co. He understood that if an emergency came up, many had no financial cushion. These men and women had made it possible for Jerry to succeed and, ultimately, to give back.Inspired by the company’s history of philanthropy — dating back to Levi Strauss himself — Jerry and his wife Claire established the Red Tab Foundation. Other executives made contributions of support.  They agreed that a foundation started by employees, for employees, was not only a logical extension of the values inherent to Levi Strauss & Co., but also an essential contribution to the community.

ABOUT :At the Red Tab Foundation we believe that no Levi Strauss & Co. employee or retiree should be without a financial safety net.  Every day we alleviate worry and provide critical aid to coworkers and colleagues who are suffering through unexpected emergencies.  Without us, every year almost 1000 individuals and their families would be at risk of not meeting the basic necessities of life.   We also provide education and proactive programs to help individuals maintain their financial health.Our work is funded by the generosity of employees and retirees worldwide, descendants of Levi Strauss and other company shareholders.  Although we receive some help from Levi Strauss & Co., as a non-profit the Red Tab Foundation is primarily supported by donations from individuals.Imagine having to make choices between buying medicine or putting food on the table.  Right now there are members of our community who are forced to make difficult choices like this as the result of a crisis.  This is why people like you are so important.  Your contributions help us alleviate worry and provide hope. DONATE HERE.

Eligibility to Apply :RTF defines LS&Co. employee as:*Any individuals who is paid by LS&Co. and has a direct employer – employee relationship*Retail, CSC and manufacturing workers employed at LS&Co. owned & operated stores or facilities*Local Human Resources representatives will be consulted to determine eligibility, when necessary.

General Criteria for Approval :To qualify for assistance, employees must: (a) have at least six months of LS&Co. service, b) experience a qualifying emergency, (c) demonstrate financial need, and (d) have explored alternative sources of support.

The Red Tab Foundation will require:A signed, completed application form with income/expense worksheet;Proof of household income (we will verify LS&Co. earnings from Payroll Dept.);Proof of major household expenses;Proof of the expenses the employee is requesting assistance to pay;Any other documentation supporting the emergency.

Levis Strauss & Co. for Employees U.S Based Resources:HUD Housing Counseling – Help with rental problems, mortgage problems or advice on buying and renting.Free Credit Report – Check your credit once a year for free at this site.United States – CCCS (Consumer Credit Counseling Service) – Debt management, budgeting, default on FHA mortgage counseling, home buying seminars, face to face.Meals on Wheels – Help with rental problems, mortgage problems or advice on buying and renting.Community Health Clinic – Find community health clinics.American Red Cross – Website offers lots of information about preparing and recovering from disasters. The Red Cross provides various services and assistance to help recover after a natural disasters, including finding shelters and providing food.

Levi Strauss & Co. For Retires

Qualifying EmergenciesFinancial assistance — to address at-risk basic necessities — may be provided following unexpected emergencies, such as:*Major illness or injury of a spouse, dependent, or the retiree him/herself*Death of a spouse, dependent, or the retiree him/herself*Natural disaster or catastrophe (tornado, flood, house fire, etc.)*Sudden loss of a retiree’s or spouse/domestic partner’s full-time job*Domestic violence (emergency relocation)*Removal or repair of a health/safety hazard in the home*Repair/replacement of essential home appliances*Handicap accessories*Repair of only means of transportation*Domestic violence (emergency relocation)*Eviction or utility disconnection.

Eligibility to Apply :*LS&Co. retirees, spouses and surviving spouses of retirees, and former employees with 20 or more years of service*LS&Co. retirees typically have a minimum of 15 years of service and were age 55 or older when they stopped working for LS&Co.*Please contact the Red Tab Foundation if you need financial assistance but are unsure about your eligibility to apply.General Criteria for Approval :To qualify for assistance, retirees must: (a) meet the eligibility requirements as stated above, b) experience a qualifying emergency, (c) demonstrate financial need, and (d) have explored alternative sources of support.REQUIREMENTS :*A signed, completed application form with income/expense worksheet;*Proof of the retiree’s(and their spouse’s) income;*Proof of major household expenses;*Proof of the expenses the retiree is requesting assistance to pay;*Any other documentation supporting the need/emergency.

LS&Co. employees and retirees can receive free financial counseling services for budget, credit, debt, housing and other financial issues. Counselors are available by telephone 24 hours a day, 7 days a week. All counseling sessions are confidential.There are two recommended organizations that provide this service: Money Management International (MMI) and Lifeworks.MMI (retirees, CSC and retail store employees): (866) 515-2227Life Works (home office employees): (888) 456-1324

CORPORATE SOCIAL RESPONSIBILITY

It is a form of corporate self-regulation integrated into a

business model & hereby Levi Strauss & Co. performs CSR for persons who are suffering from,

HIV/AIDS.

It is also eco-friendly for us & for the environment too as it

launches new theory to its brand logo “made from green world

apparels”.

It also give donation & grants to the homages , charity , child

trust , and other several blood camp , donation camp etc.

CONCLUSIONLevi’s has been the top brand

which has been well distributed into more 110 countries.

Levi’s has various model which suits customer’s style and

understand customer’s trend of appearing in front of the world.In distributing their products,

Levi’s put an excellent strategies through SWOT Analysis.

Levi’s will continuously develop their product for the betterment of their company and for the style in

of us.

THANK YOU

FOR SHARING YOUR TIME WITH

ME.

NOW , AM FEELING

FOR THE SATISFACTION OF MY CUSTOMER

INTRODUCTION ABOUT MYSELFI am Sourojyoti Chattaraj

from Burdwan , passed my ICSE and ISC Examination from East West Model School with 66% and 65% respectively.Am now doing BBA(h) from Cyber Research And Training Institute , West Bengal.And now am going to show you a presentation upon HUMAN RESOURCE MANGEMENT DEPARTMENT of LEVIS. E-mail me : schattaraj.chattaraj@gmail.com