hubway: making a more vibrant boston region jessica robertson metropolitan area planning council

Hubway: Making a More Vibrant Boston Region

Jessica RobertsonMetropolitan Area Planning Council

• 112 stations

• 1,100 bicycles

• >700,000 rides

• Launched July 2011

Hubway Basics

Commute to Work

Errands/Shopping

Social Activities

Meetings

Recreation/Fitness

To/from transit

Tourism

Q: What was the purpose of your most recent Hubway trip? (Dec. 2011)

How is Hubway being used?

Q: I use Hubway for: (rank in order of frequency/importance) (Dec. 2012)

WORK:

55% commuting = #1 reason for using Hubway

½ ranked meetings/work-related trips among top 3

How is Hubway being used?

PERSONAL:

83% ranked personal errands among top 3

½ ranked social/entertainment trips among top 3

Hubway Users are Multimodal

Personal bike in working condition

Personal bike NOT in working condition

Car/SUV/truck

Motorcycle/scooter

MBTA monthly pass

Zipcar or other car share

0% 10% 20% 30% 40% 50% 60% 70%

57%

9%

65%

3%

48%

36%

Q: Do you currently have access to any of the following?

Hubway + the T

60% of members link at least 1 trip each week with transit.

On average, each

member links 2.8 trips with transit each week.

Hubway vs. the T

hubwaydatachallenge.org --Ta Virot Chiraphadhanakul

What’s the Public Health Impact?

½ Boston area adults are overweight or obeseDo not get minimum daily exercise

Regularly20%

Sometimes36%

Almost never44%

Q: Before you became a Hubway member, how often did you ride a bike?

Hubway members average 10.2 trips per month

30 Million Calories Burned

“Hubway has changed my life.  Seriously.  I hadn't ridden a bike in 10+ years and this year with Hubway - 300+ rides, 70+ hours.  I ride to the store, back and forth to work, for exercise even to run to a restaurant for take out and bike back home.  Go Hubway!”

What’s the Environmental Impact?

1/3 of MA greenhouse gas emissions are from transportation

…and it’s growing faster than any other sector.

>88,000 Fewer Car Trips

2/3 of Hubway members own a car

>88,000 Fewer Car Trips

2/3 of Hubway members own a car

1/2 of members who own a car replace at least 1-3 car trips each week with Hubway

>88,000 Fewer Car Trips

2/3 of Hubway members own a car

1/2 of members who own a car replace at least 1-3 car trips each week with Hubway

36% replace 4 or more car trips each week

>88,000 Fewer Car Trips

2/3 of Hubway members own a car

1/2 of members who own a car replace at least 1-3 car trips each week with Hubway

36% replace 4 or more car trips each week

1.2 trips replaced per member per week

Taxis Too!Q: During a typical week, how many trips did you take using each of the following forms of transportation?

Since joining Hubway: Commute Taxi Trips: ↓32%Non-Commute Taxi Trips: ↓ 28%

>88,000 Fewer Car Trips

Mobility + Health + Environment

“I’m saving $50, MINIMUM, each week on cabs… and those were cabs that were STUCK in traffic. I am saving time AND money… the weight keeps coming off and everyone at the office is beginning to ask about “this Hubway thing.” I love it.”

 “[On Saturday] My two daughters ride ahead of my wife and I as we walk to the closest Hubway station. That is where all of our family bike rides begin. This is a freedom that Hubway has given us. We never did this kind of thing a year ago.”

Jessica RobertsonMetropolitan Area Planning Council

617-451-2770 x2016 jrobertson@mapc.org

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