humancredit - werbemillionen in spenden verwandeln

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Humancredit Advertising for the good(s)

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We want to solve a social problem!

Co-Founder raumHOCH GmbH

Architect

Co-Founder Graphscape GmbH

Lead Developer

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Co-Founder Forum nachhaltig Wirtschaften

Marketing

Georgi Musev Christian David Alistair Langer

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NGOs: - online fundraising still doesn’t work good Ad-industry & brands: - bad targeting, mediocre ad-quality - no one likes online ads Internet user: - unpleasant experience (ad-flooding), - passive consumes

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NGOs don’t raise enough online.

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The  “Gelbe  Villa”  in  Berlin:  “We  get  maximum  5%  over  the  internet…”  

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- NGOs - Advertising Industry - Internet Users

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$ 100 Billion on digital ads in 2013

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+ 30%

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but negative perception of digital ads: “annoying”, “don’t work”, “bad targeting”…

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Google

$ 25 Mio. to AdBlocker

Plus

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We, the users provide the raw material…

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…but don’t have any influence on the profit.

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We accept conditions of use…

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We are flooded by non-relevant ads…

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Why aren't ads always “super cool”?

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We want to change this!

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Humancredit aims to divert 1% of the global online advertising revenue to charitable projects and make advertising better!

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$1 Billion in 5 Years for the good(s).

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Our Win-Win-Win Strategy

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A tale where the „Bad Guys“ also win!

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NGOs  

get Humancredits

Turning ad-millions into donations.

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Internet User

become provider,

collect Humancredits,

deliver consciously:

Brands    &  

AdverBsers  

become buyer;

fund the Humancredits

Cookies, Attention

Feedback, Time

Humancredit,

a non-profit platform, sources,

hosts and promotes…

“Social Payback”:

They decide, who should profit from their data, receive

only relevant ads, donate with their Online-Activity & Time

– without spending Money!

Win  

“Social Micropayment”:

get a new fund raising source,

better online fundraising,

more donations.

Win  

“Social Advertising”:

better targeting,

new feedback channel,

more reach, efficiency,

consumer ad-engagement, ad-quality,

ad-budgets turn into donation-budgets.

Win  

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What will Brands & Advertisers pay for?

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For a Premium Ad-Brand!

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A “Fair Traid” seal for online marketing.

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A seal for socially responsible ads.

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“Peugeot  pays  for  your  aGenBon!”    

“The  Emirates  too  ;-­‐)”    

like?  dislike?  we  love  your  feedback!  

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For social surveys on ads & products.

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“We  donate  for    your  Feedback!”    200  Humancredits  in  2  Minutes  =  2  Dollars!  

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For socially responsible inventories.

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“We  donate  for  your  SpoBfy-­‐Bme!”  

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Ein “Charity Plug-In” für Internetnutzer

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Charity Plug-In activ: 12.840 Humancredits

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No one has to change anything on his value chain!

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Humancredit ads value to each step of the value chain

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Christian is happy!

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“At  the  end  of  the  month  I’ve  collected  with  my  “Web  Time”  2,40  Dollars  for  chariBes  without  a  single  click!  They  go  to    ‘Gelbe  Villa!’”  

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Georgi even more…

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“I’ve  beaten  ChrisBan  ;-­‐)  I  just  gave  my  feedback  to  some  ads  and  collected  about  820  Humancredits!    They  go  to  the  ‘Sinn-­‐SBaung!’”  

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The bills of the “Gelbe Villa” are paid ;-)

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“At  least  there  is  somebody  who  donates  for  our  operaBng  costs!  Since  we  take  part  at  Humancredit  things  go  beGer!”  

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Brands & Werbeindustrie profitieren!

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“We’re  invesBng  ad-­‐money  for  chariBes,  we  are  in  a  dialog  with  our  customers  and  we’ve  got  more  efficient!”  

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Our Roadmap

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What’s next?

1. We run an online survey campaign.

2. We are at the reCAMPAIGN March, 24-25

3. We invite you to a workshop April, 12-13

4. The founding of the “Humancredit gGmbH” is under

construction.

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Donate 500 Humancredits in 5 Minutes!

You donate up to 5 EUR with your feedback!

www.humancredit.cc

With feedback on our concept.

For one out of five betterplace - projects.

Enjoy!

!!! still some bugs to fix :D !!!

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Thanks! Georgi, Christian, Alistair

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Humancredit Advertising for the good(s)