humancredit 10 slides en
DESCRIPTION
The presentation shows a brief description of the Humancredit concept with B2B focus: EXTRACT: Humancredit is an non-profit digital-marketing platfom where: WEB USERS GET EMPOWERED TO WIN THEIR DIGITAL SELF-DETERMINATION BACK: - they control their communication channel to the web industry, - they get only relevant advertisement, - they do good - just browsing the web as usual. BRANDS, ADVERTISERS & PUBLISHERS WIN A CHANNEL FOR ENGAGED CONSUMER DIALOGUE: - they receive (anonymous) access to premium audience collections - based on voluntarily shred user data, - they receive a feedback channel to engaged consumers - interested in talking to them, - they receive a „BLUE POINT for socially engaged advertisement“ on their ads, because 90% of the money, they pay for the services of Humancredit does for "good causes“ chosen by the users (as individuals or as a part of a community). NGOs and HUMANITARIAN PROJECTS WIN A NEW SOURCE OF ENGAGEMENT: - they receive help from people, who donate with their online activity, time, feedback & expertise, - they receive help from new communities - sharing same ideas - they benefit from a new feedback platform also for their own activities. Our dream: ENGAGED HUMAN 2 BUSINESS COMMUNICATION ADDED VALUE THROUGH COLLABORATION VOLUNTARILY SHARED USER DATA TURNS INTO A SOCIAL CURRENCY Status: Developing MVP (Launch 30.01.2015) Application for a BMBF research project "PriVaSI – Private Data in Value-Co-Creating Service In-novationton" together with SAP, University Bayreuth, Karlsruher Institute of Technology. Testing SAP HANA Preparing our PILOT-2015 Looking for investment / sponsoring / partnersTRANSCRIPT
Unlocking the human power of data
Humancredit
Georgi Musev, Oktober 30th, Humancredit gGmbH 2014
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Mission
Re-thinking the web.
The mission of Humancredit:
• to empower WEB USERS, promoting self-determination, collaboration and openness on the web.
• to revolutionize DIGITAL MARKETING, putting consumers into the center as affiliates of their attention, time and data.
• to create great impact for the COMMON GOOD,
engaging both web users & web industry.
WEB USERS
2,5 bn users 5,0 bn hours/ online daily
ADVERTISERS
$100 bnrevenue
p.a.
COMMON GOOD
$1 bn p.a.added value
for good causes
Humancredit aims to redirect 1% of the global digital advertising revenue for good causes.
Our goal is to reach more than 100 million users and to turn +$1 bn p.a. into Humancredits.
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Vision
Turning the tables.
POWER THROUGH OPENNESS
Open data exchange will enable users to take control of their communication channels.
ADDED VALUE THROUGH COOPERATION
The exchange of market values and ethical
resonance between consumers and advertisers will
reduce advertising wastage and enable engaged
consumer dialogue.
Users on the offense instead of on the defense!
Ad-Community
Ad-Community
Web User
Web User
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Why Humancredit?
Big data. Big wastage. Big frustration.
Global view on the current digital advertising eco system
ADVERTISERS have never
been able to better target
the devices and behavior of
their consumers, but have
lost the consumer
engagement.
AD-NETWORKS and
PUBLISHERS make big
profits in digital advertising
but face frustrated, ad-
blinded and disconnected
audiences.
In the world of big- & third
party data WEB USERS
have no transparency and
no influence on their data.
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How does Humancredit work?
Consumer centric digital marketing.
Humancredit’s non-profit
USER DRIVEN Data
Management Platform
enables a completely
transparent data exchange:
• users DO NOT give their
data away any more,
• they share only the
ACCESS to their devices,
• they collect Human-
credits for EVERY MINUTE
of browsing the web,
• they can EDIT & DELETE
their profiles ANYTIME,
• the more details they
share, the more credits
they DONATE - without
spending money.
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What happens inside Humancredit?
Collaboration between corporates & individuals.
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Who benefits?
WIN-WIN-WIN!
WEB USERS WIN…
• better control on their digital lives
• collect „Humancredits“ browsing the
web,
• participate on the business with their
data and donate without money!
ADVERTISERS WIN…
• a dialogue with engaged audiences,
• less wastage & better targeting,
• better image & resonance with their
customers, by using the „BLUE POINT
for socially engaged ads“.
NGOs WIN…
• a new donation channel and receive
„Humancredits“ - distributed by the
users & funded by the web industry.
SURF’N DO GOOD!
EFFICIENCY&
CONSUMER ENGAGEMENT
A NEW WAY OF ENGAGEMENT!
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The brand.
An easy to understand brand.
9
Humancredit’s Strategy Pyramide
Our master plan for strategical partnerships.
10
Where is Humancredit now?
Status Quo and Roadmap.
SOLUTION FIT:
• proof of concept - 120 interviews, 6 workshops (Sep. 13 - Mai 14)
• proof of customer - online survey & 6 talks to students (Mai - Sep 14)
• NGO partner - commitments with WWF, Oxfam…
• ad network/publisher partner - ongoing negotiations
PRODUCT/MARKET FIT:
• MVP for early adopters (Gen. Y) - work in progress
• academic research project - with the University Bayreuth, KIT & SAP
• PILOT-2015 - first mover pilot project integrated in our research project (5-10 major brands, 3-5 publisher& ad-networks, 1-3 tech partner, 3-5 NGOs)
HOW TO SCALE?
• address the user base of our NGO partners,
• create co-branding campaigns with our PILOT-15 partners,
• use the channels of our ad-network & publishing partners,
• enable gamification effects,
• co-create viral videos over the channels of our early adopters.
SOLUTION FIT
PRODUCT/MARKET FIT
SCALE
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About Humancredit
Humancredit is a non-profit social start-up.
THE FOUNDER & CEO
• Georgi Musev, born in Bulgaria, Berlin based architect and entrepreneur, co-founder of the the
Berlin agency for spatial & digital design raumHOCH (since 2006) has dedicated himself to turn
the Humancredit vision into reality.
THE ADVISORY BOARD
• Axel Roselius, Entrepreneur in Residence, former VP Strategic Business Development at
Deutsche Telekom
• Boris Janek, Manager Digital Marketing VR NetWorld GmbH
• Thom Brenner, Entrepreneur in Residence, former VP Everyday Mobility Experience at Nokia
• Ulrich Fenneker, former Senior Manager Corporate Strategy at ZANOX.de AG
THE TEAM
• Constantin Schneider (CTO), Co-Founder of conceptArchitects.de
• Torsten Sewing (PR & CSR), 50, Founder of breakingtheice.org
• Alistair Langer (Marketing), 35, Co-Creator of „Forum Nachhaltig Wirtschaften“
• Christian David (Software Development), 35, Co-Founder of graphscape.de
THE NETWORK
• A great network of about 40 open-minded professionals support the Humancredit idea since
the very beginning in autumn 2013.
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Want to join or support Humancredit?
Unlock the human power of data! Empowering web users,
Minimizing wastage,
Humanizing brands,
Creating impact for good causes!
Humancredit is winner of the social impact start scholarship 2014 (www.socialimpactstart.eu)
Constantin, Georgi, Alistair
Become a first mover!
www.humancredit.cc | [email protected] | October 30th, 2014Copyright Humancredit gGmbH. All rights reserved.