hyper engagement: reaching customers with extreme relevance

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@citygurl you should check out The Little Door, Yum!

Likes Music

In the audience. Oh Howie, you are hilarious #dealornodeal

Likes Instagram

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LISTENING

COMMUNITY

MGMT

DIGITAL STORYTELLING

PROGRAM

& EVENT

MGMT

INFLUENCER ENGAGEMENT

MEASUREMENT

& ANALYTICS

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Phase 0: Phase 1:

Phase 2:

Phase 3:

Phase 4:

Advertising

Content

Insights

Segmentation

Interactive

Integration

Enterprise

Organization

ROI

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Phase 0: Phase 1:

Phase 2:

Phase 3:

Phase 4:

Advertising

Content

Insights

Segmentation

Interactive

Integration

Enterprise

Organization

ROI

Advertising

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Phase 0: Phase 1:

Phase 2:

Phase 3:

Phase 4:

Advertising

Content

Insights

Segmentation

Interactive

Integration

Enterprise

Organization

ROI

Content

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A product of the old social web A product of today’s social web

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Phase 0: Phase 1:

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Phase 4:

Advertising

Content

Insights

Segmentation

Interactive

Integration

Enterprise

Organization

ROI

Insights

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ScarletxVelvet jesssiccaaa OMG the new Wrangler is so awesome!!!! Jeep rocks! Can’t wait to buy one so I can take it skiing this weekend.

NEXT GENERATION

TEXT MINING CAN EXTRACT THESE CONCEPTS AND LINK THEM TO JESSICA’S HANDLE

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FIRST GENERATION

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Phase 0: Phase 1:

Phase 2:

Phase 3:

Phase 4:

Advertising

Content

Insights

Segmentation

Interactive

Integration

Enterprise

Organization

ROI

Segmentation

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Phase 0: Phase 1:

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Phase 4:

Advertising

Content

Insights

Segmentation

Interactive

Integration

Enterprise

Organization

ROI

Interactive

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Social Check-Ins via App

Joining Social Communities

Watching or Uploading Videos

Sharing Assets

Making a Purchase

Checking in at an Event

Voting, Rating, Reviewing Items

Referring a Friend

Content Contributions

Time-Specific Behaviors

(Live-Viewing or Chatting)

Entry Level Intermediate Super Fan

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Phase 0: Phase 1:

Phase 2:

Phase 3:

Phase 4:

Advertising

Content

Insights

Segmentation

Interactive

Integration

Enterprise

Organization

ROI

Integration

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TWITTER

PINTEREST

TUMBLR

BLOGGER

NETWORKS

FACEBOOK

WIKIPEDIA

YOUTUBE

DIGITAL

GOOGLE

INSTAGRAM

4SQUARE

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Phase 0: Phase 1:

Phase 2:

Phase 3:

Phase 4:

Advertising

Content

Insights

Segmentation

Interactive

Integration

Enterprise

Organization

ROI

Enterprise

Organization

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Phase 0: Phase 1:

Phase 2:

Phase 3:

Phase 4:

Advertising

Content

Insights

Segmentation

Interactive

Integration

Enterprise

Organization

ROI

ROI

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Facebook ROI can be tied to:

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Goals Tactics

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