iab serbia digital day 2014 - high impact digital ads

High Impact Digital AdsThe Hungarian Perspective by Akos Szabo

LARGE FORMATsignificant position

in web site

What Are High Impact Digital Ads?

rich media contentINTERACTIVE

What Is High(er) Impact?

higherrespons

erates

such as?

Higher Ad Engagement

Sizmek Benchmarks Reports 2014 Breaking Boundaries: Engagement Gone Global

Higher Ad EngagementBeyond the Click

Sizmek Benchmarks Reports 2014 Breaking Boundaries: Engagement Gone Global

IAB / Radar Research Digital Ad Engagement White Paper An Industry Overview and Reconceptualization

Higher Ad EngagementWay Beyond the Click

IPSOS ASI / Undertone High Impact Ad Research, September, 2013

Higher Brand Recall

IPSOS ASI / Undertone High Impact Ad Research, September, 2013

Higher Brand Recognition

IPSOS ASI / Undertone High Impact Ad Research, September, 2013

Higher Social Sharing

Meanwhile in Hungary…

Early Breakthrough in 2003

Renault VelSatis / Avantime peeldown ad, Kirowski, Index.hu, 2003

Best of Inspiration

Fighting the Click Fetish

I WANTYOUR CLICK!

Heavy Experiments in 2010

Raiffeisen Bank sidekick ad, Carnation, Index.hu, 2010

Heavy Experiments in 2010

Raiffeisen Bank pushdown ad, Carnation, PORT.hu, 2010

IAB Rising Stars in 2011

K&H Bank billboard ad, Republic of Art, Privátbankár.hu, 2011

IAB Rising Stars in 2012

Garnier filmstrip ad, Fastbridge, MSN Mai Nap.hu, 2012

IAB Rising Stars in 2012

Ford slider ad, Mindshare, Sportgéza.hu, 2012

IAB Rising Stars in 2012

Renault portrait ad, Publicis, MSN Mai Nap.hu, 2012

WorkaroundsEven Bigger Canvas

WorkaroundsAddVideo

Unique Container Formats

STATIC IMAGESsite-specific

standard animation

video spotOPTIONAL INTERACTIVE

ELEMENTS

Unique Container Formats

QUICK & EASYhigh click-thru rate

high video view-thru rate

SCALABILITY

Unique Container Formats

KIA FLIPSIDE ad, PORT.hu, 2012

Unique Container Formats

Citroen MOZAIK ad, Útvonalterv.hu, 2012

Unique Container Formats

VW RUBICK ad, Privátbankár.hu, 2013

Unique Container Formats

KIA LEVITATOR ad, PORT.hu, 2013

Standard Container Formats

STANDARD BANNERSstandard changeover

animation

video spotOPTIONAL INTERACTIVE

ELEMENTS

Standard Container Formats

Opel LEPORELLO ad, TV2.hu, 2013

Standard Container Formats

Törley HARMONIKA ad, 444.hu, 2013

When Bigger Is Simply Better

Audi BRUTUS ad, 444.hu, 2014

When Bigger Is Simply Better

Size Does

Matter

Thank You!

akos.szabo@adaptivemedia.hu