iaml future of music in public libraries

Thinking aloud about the future of recorded music in public libraries

IAML Germany (Frankfurt, September 19, 2012)

• johan.mijs@bibnet.be

• johanmijs on Twitter, Facebook, Skype, LinkedIn

• Team leader internet applications @ Bibnet

Me

Photo by Ingmar Johansson

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• is a government agency for the digital library

• serving 300 public libraries

• in Flanders • Dutch speaking part of Belgium

• 6 M people

Bibnet

http://www.bibliotheek.be/mijn-lokale-bib

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• Our main projects:• Open Vlacc central catalog (Aleph)

• library portal search engine for every public library (AquaBrowser)

• business modeling and integration of digital collections

• getting the projects implemented in local libraries

Bibnet > Projects

http://zoeken.bibliotheek.be

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• Update on digital music in the real world

• Update on digital music in the library world

• Start thinking and talking

Table of contents 5

• YouTube rules*• Lots of pirates around

• Spotify is growing• Apple is growing

Digital music in the real world

* Nielsen Music 360 report http://www.nielsen.com/us/en/insights/press-room/2012/music-discovery-still-dominated-by-radio--says-nielsen-music-360.html

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Digital music in the real world > YouTube 7

http://www.video2mp3.net/

Digital music in the real world > YouTube converters

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9Digital music in the real world > The Pirate Bay

Digital music in the real world > File lockers

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Digital music in the real world > Spotify 11

12Digital music in the real world > Spotify clones

Digital music in the real world > Music discovery tools

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Digital music in the real world > 22 Tracks 14

Digital music in the real world > iTunes 15

(start of cd sales)

http://www.digitalmusicnews.com/stories/081611thirty (RIAA)

16Digital music in the real world > US cd sales 1984

(peak of cd sales)

http://www.digitalmusicnews.com/stories/081611thirty (RIAA)

17Digital music in the real world > US cd sales 2002

http://www.digitalmusicnews.com/stories/081611thirty (RIAA)

18Digital music in the real world > US cd sales 2010

Music industry 2011•US*

• cd album sales -5.7% (versus -19% in 2010)

• digital music sales growing to 50.3%

•Belgium**• digital music sales growing to 15.5%

Digital music in the real world > US cd sales 2011 19

* Nielsen Soundscan 2011** Belgian Entertainment Association report 2011

• Update on digital music in the real world

• Update on digital music in the library world

• Start thinking and talking

Table of contents 20

• Cd loans going down

• Digital music initiatives

• Some specials

Digital music in the library world 21

Digital music in the library world > Worst nightmare

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190 Flemish libraries 2007 2008 2009 2010 2011

CD collection 2,1 M 2 M 2,1 M 2 M 2 M

CD loans 4,1 M 3,8 M 3,9 M 3,7 M 3,7 M

Audiovisual budget 4,9 M 4,4 M 4,4 M 4,2 M 4,5 M

Digital music in the library world > Cd loans going down

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For the library world updatemany thanks to: Thomas Kalk, Mariette De Koning, Annika Simms, Xavier Galaup, Priscilla Winling, Joseph Hafner, Else Refstrup, Vigdis Moe Skarstein ...

Digital music in the library world > Initiatives 24

Germany•Onleihe

• download service• digital library platform for e-books, e-papers, ...

• DRM protected• very limited musical catalog

Digital music in the library world > Germany 25

http://www.onleihe.net/

Digital music in the library world > Germany (Onleihe)

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US•Naxos Music Library

• streaming service• +1M tracks• focus on classical

music

•Freegal Music• Sony Music and indies• library patron can

download a number of DRM-free mp3's a week and keep them forever

• a lot of American libraries signing up

Digital music in the library world > United States 27

http://www.naxosmusiclibrary.comhttp://www.libraryideas.com/freegal.html

Digital music in the library world > United States (Naxos)

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29Digital music in the library world > United States (Freegal)

Denmark•Bibzoom.dk

• download service• redesign in June 2012

• +10 M tracks • Bibzoom shuffle for Android

• each Bibzoom section has an editorial

• mission statement target groups:• children and young people (music education)

• old people (digital divide)

• immigrants (world music)

Digital music in the library world > Denmark 30

http://www.bibzoom.dk

Digital music in the library world > Denmark (Bibzoom)

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Norway•We will not at the time being establish a digital music service at the public libraries ... The reason is that we are not sure whether this will function as long as the music is easily and cheaply available through Spotify and similar services. We are discussing though how we may give access to music from the archives that we are responsible for in cooperation among others with the Norwegian Broadcasting Company.

Digital music in the library world > Norway 32

Alsace libraries in France•MusicMe

• streaming service• +6 M tracks• web radios• local library branding

•Stats• city of Strasbourg

(270.000 people)• MusicMe launched in

April 2012• 627 users• maximum 847

streams/day• (users seem +35 years)

Digital music in the library world > France 33

http://strasbourgetcus.mt.musicme.com

Digital music in the library world > France (MusicMe)

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Centrale Discotheek Rotterdam (CDR) in The Netherlands•DigiLeen streaming stopped

• only Naxos and some indies

• numbers went down to less than 500 active users/month

• more than 60% of users is 50+

•Muziekwebluister• listening streaming to

full CDR's collection in all Dutch Libraries (only in the building)

•Developing new streaming product

• deal with Universal Music• launch end 2012

Digital music in the library world > The Netherlands 35

http://www.muziekweb.nl

Digital music in the library world > The Netherlands (Muziekweb) 36

Flanders (Belgium)•Streaming music pilot Bib.fm on hold (Bibnet, Lanaken and Aristo Music)

• built on old infrastructure

• very very few users• hard negotiations

•Waiting for opportunities? •Add enrichments

• Spotify and iTunes API integrated in library portals

• CDR music fragments service launch end 2012 in library portals

Digital music in the library world > Flanders 37

http://zoeken.bibliotheek.be

Digital music in the library world > Flanders (Bib.fm)

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http://zoeken.bibliotheek.be

Digital music in the library world > Flanders (Library portals)

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Openbibliotheken (Open Libraries) in The Netherlands: •engine searching legal en illegal internet resources for books, music, ...•because 'libraries are protectors of information, not of publishers'

Digital music in the library world > Specials 40

http://openbibliotheken.nl

Digital music in the library world > Specials

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Seattle Public Library and KEXP radio•streaming service•3200 live in-studio recordings•integrated in the library catalog

Digital music in the library world > Specials 42

http://www.thedigitalshift.com/2012/07/media/seattle-public-library-partners-with-kexp-radio/

http://seattle.bibliocommons.com/search?t=smart&search_category=keyword&q=in-studio_performance

Digital music in the library world > Specials

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• Update on digital music in the real world

• Update on digital music in the library world

• Start thinking and talking

Table of contents 44

Start to ... THINK

Start thinking and talking 45

Start to ... TALKStart to ... THINK

DO NOT cross the streetuntil you have beenTHINKING and TALKING ...

Start thinking and talking 46

About your audience ...•who are you doing it for?•what can you do for them?•where are they? •how can you reach them?(ASK THEM)

Start thinking and talking 47

About your USP ...(unique selling proposition)•what is your strength?•what makes you stand out from the rest?

Start thinking and talking 48

About the numbers ...•how many people should you reach? •how many streams should you play?•what can it cost per user?

Start thinking and talking 49

About the application ...•is it well-designed?•is it easy to use?•what are the main usability problems? •can they be solved in the near future?

usability is !extremely! important in any 'content' domain (like music)

Start thinking and talking 50

• I would start a service if ...

1.it has a potential to reach a significant amount of users

2.it is supported by a marketing and market development campaign

3.it keeps close to the identity of the library

4.it has a unique selling proposition

5.it can be integrated in the services of the local library

Start thinking and talking 51

6. it costs a reasonable price

7. as many local libraries as possible would subscribe to it as quickly as possible

8. it can offer a very userfriendly interface

9. it can evolve and keep up with new technologies and insights

• Let's keep in touch ...

• Join Google Group Digital music in public libraries

https://groups.google.com/forum/?fromgroups#!forum/digital-music-in-public-libraries

The end 52

Presentation on: http://www.slideshare.net/johanmijs/