ibm - cognitive retail - know what your customers want before they do

Cognitive Retail

“Know what your customers want before they do”

Tony Maile, Retail Leader Europe

Mobile Marketing February 2017

4 out of 5 retailers think they know their customers

Source: IBM and Econsultancy - The Consumer Conversation

4 out out of 5 retailers think they know their customers

1 in 5 customers say their retailer knows them!

Source: IBM and Econsultancy - The Consumer Conversation

“We have a 3 second audition”

Alex Baldock, CEO Shop Direct

Alchemy Language

Conversation

Dialog

DocumentConversion

Language Translation

Natural Language Classifier

Retrieve & Rank

Tone Analyzer

Personality Insights

Language

Speech to Text

Text to Speech

Speech

Visual Recognition

Vision

Tradeoff Analytics

Alchemy Data News

Data Insights

Watson API’s

The Easy System

The future

Find an uplifting quote

“By connecting data from multiple sources and designing for the user, retailers can create more-relevant experiences that pull you into a store, website, or app.

Even more powerful, they can predict what you want before you do.”

Harvard Business Review

https://hbr.org/2016/11/how-predictive-ai-will-change-shopping

Thank you