ideation and design thinking - uxdevsummit 2016

Ideation and Design Thinking

UXDevSummit 2016

Diego BacaExperience Designer at SapientNitro

IxDA Miami Leader

World IA Day Miami Co-host

Mountain-biker

How to generate ideas and create concepts

Understanding The Problem

Requirements !

Personas """

blog.mailchimp.com/new-mailchimp-user-persona-research

User Journeys #

visual.ly/internet-banking-user-journey-mapping

User Scenarios

User

Action

User Flows #

Design Principles $

Other Types of Inputs

Competitive Review

Heuristic Assessment

Stakeholder Interviews

Assumptions and problem statements

Technology Capabilities

Seeking InspirationWe all find it in different places

Travel and Idle Time Are my Best Friends

% &

&Pattern Libraries

ui-patterns.com pttrns.com

patternry.com littlebigdetails.com

konigi.com/interface

Books

'Award Sites

awards.ixda.org awards.designforexperience.com

ux-design-awards.com webbyawards.com

thefwa.com

s

Competitors and Comparable Fields

to s

Trends and Emerging Tech Insights

)

Know Your Client

*

Collect Your Ideas

+

Sketching and Collaboration

From c-level to junior team members, everyone can contribute

Collaboration is Key

“ 82% of UX professionals collaborate with other team members on the deliverables they produce, in

a wide variety of ways. ”

Design Studio and Sketch boards

From Sketches to a Prototype

cooper.com/prototyping-tools

Testing and ValidationFail Magnificently!

Ideation and Design Thinking

Start by understanding the problem

Inspiration can be anywhere. Find what works for you

Sketch, validate your ideas with users, and iterate!

Thank you!

@diegobaca