if content is king, curation is queen: the emergence, practicality, and ethics of content curation |...

eric@flashissue.com @Eric_J_Moran

The Emergence , Ethics and

Practicality Of Content Curation���

Eric Moran

Chief Revenue Officer l @Flashissue #SOCON13

eric@flashissue.com @Eric_J_Moran

Goals for Today

eric@flashissue.com @Eric_J_Moran

Who Has Curated Content Before?

eric@flashissue.com @Eric_J_Moran

Solution goals

•  Single point of contact solution.

•  Content management and creating for newsletters for franchisees to customize.

•  Complete Flashissue solution for Handyman Connection including email hosting, delivery, analytics and professional services.

•  Solution will enable franchisees to be completely “hands off” or “very involved” in the process.

•  Complete franchisee support and a resource for on-going training for the franchisees.

eric@flashissue.com @Eric_J_Moran

Anatomy Of Content Curation

Search Organize Share

eric@flashissue.com @Eric_J_Moran

eric@flashissue.com @Eric_J_Moran

eric@flashissue.com @Eric_J_Moran

Recent Example of Curation from Huffington Post

eric@flashissue.com @Eric_J_Moran

Curating as a Mini Publisher……

eric@flashissue.com @Eric_J_Moran

eric@flashissue.com @Eric_J_Moran

eric@flashissue.com @Eric_J_Moran

eric@flashissue.com @Eric_J_Moran

eric@flashissue.com @Eric_J_Moran

Links For Your Information ���http://www.copyright.gov/fls/fl102.html ���

http://en.wikipedia.org/wiki/FAIR_USE_Act ���http://www.nolo.com/legal-encyclopedia/fair-use-rule-copyright-

material-30100.html ���

Fair Use Act

eric@flashissue.com @Eric_J_Moran

Reproduce only those portions of the headline or article that are necessary to make your point or to identify the story. Do not reproduce the story in its entirety. ~Kimberley Isbell of the Nieman Journalism Lab

Tip # 1

eric@flashissue.com @Eric_J_Moran

Tip #2

Try not to use all, or even the majority, of articles available from a single source. Limit yourself to those articles that are directly relevant to your audience. ~Kimberley Isbell of the Nieman Journalism Lab

eric@flashissue.com @Eric_J_Moran

Tip #3

    Prominently identify the source of the article.

~Kimberley Isbell of the Nieman Journalism Lab

Tip #3

eric@flashissue.com @Eric_J_Moran

Whenever possible, link to the original source of the article.

Tip #4

~Kimberley Isbell of the Nieman Journalism Lab

eric@flashissue.com @Eric_J_Moran

  When possible, provide context or commentary for the material you use.

Tip #5

eric@flashissue.com @Eric_J_Moran

Everyones Happy Ethically ?? Cool let’s play!

eric@flashissue.com @Eric_J_Moran

eric@flashissue.com @Eric_J_Moran

Eric Moran Chief Revenue Officer

@Flashissue #SOCON13