imc plan to establish sustainable farming in ecuador

IMC Social Marketing Plan: Ecuador

Who We’ll Help

Rural communities rely on the land as a source of income

Work in conjunction with community leaders

Families are the core of the community

Women in rural areas take on a majority of the agricultural responsibilities

Why It’s Important

Influence commerce in the community as opposed to relying outside sources

Give women an opportunity to obtain income

Promotes sustainable solutions within the community (long-term results)

Our Plan:•Introduce subsidized farming,

•Create a space for community gardens.

•Introduction of livestock through Heifer International.

So, what are we going to do about it?

Obstacles We’ll Face

•Oil company is tied to success

•Do not currently have all the resources

necessary.

•Farming is inexpensive and sustainable.

•Oil resources will not last forever.

•Going back to traditional way of living.

Why it will work…

Product– Design– Positioning – Marketing

Sustainable Small Farms

Permaculture

Heifer International

ISVAdina uses drip irrigation for her

vegetable garden in Addis Ababa,

Ethiopia.

Product – Design– Positioning – Marketing

Step 1: Divide Land Into Zones & Sectors

Step 2: Within zones and sectors, farm components-orchards, the market garden, farm ponds, etc. should be placed in relation to one another to conserve labor and energy.

Step 3: Once a location has been set-up on good soil, crops should be planted accordingly. For Ecuador in particular:

Step 4: Implement and maintain market gardens

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Product – Design– Positioning – Marketing

With help from Heifer Int. and ISV, we can:

Get volunteers to educate opinion leaders in rural Ecuadorian communities

Get funding for projects

Seeds, equipment, livestock

community awareness of the benefits found in sustainable small farms

Product – Design– Positioning – Marketing

Volunteers & minimal funding will provide education for Ecuadorian farmers in:

Planting & maintaining crops

Dividing up work

Setting up local farmers markets

Realizing the potential benefits of a self-sustaining economy through agriculture

• These educational messages sent out through community radio stations• ERPE

IMC Summary• Objectives:

o Reduced hungero Create a self-sustaining economy

• Achieved By:o Sustainable farmingo Community involvement

o ISVo Heifer International

• Mediums:o Opinion leaderso Volunteerso Community Radio

Long Term GoalsIt all starts with one community at a time.

Focusing on three main things:

Livestock and material goods

Providing employment

Nutritious goods to sell or trade

With the livestock becoming benefits of milk, wool, draft power, eggs and offspring to pass on to another farmer.

Evaluate progress, then the cycle will repeat as the farm continues to set more goals

With help from Heifer International, every family/farmland must promise to “Passing on the Gift”

= sustainable approach.

In Conclusion

With our country being so reliant on our oil reserves, we believe that our solution will take away the dependency of oil.

Our solution will create a more sustainable direction for Ecuador.

With Ecuador being rich in farmland, we believe that our solution is the best way to eliminate community hunger, poverty and unemployment.