immediate steps you can still take for a flawless holiday season

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Immediate Steps You Can Take for a Flawless Holiday Season

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With only 91 days until the most important online

retailing days of the year, how should you focus your

resources to create a flawless digital experience?

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• Lessons learned from 2014

• Outlook for 2015 holiday retail season

• Key trends and demographics

• Three key areas for digital readiness:

• Monitor

• Optimize

• Test

Agenda

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Meet the Panelists

Mark Eshelby

Senior Product Manager

Dynatrace

Brian Brumfield

Load Testing Practice Manager

Dynatrace

Mike Sage

Chief Evangelist

BlazeMeter

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Trend: Declining consumer attention

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Trend: Longer online shopping season

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Trend: Mobile growth continues

US smartphone penetration by demographic

Source: ComScore, April 2015

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Trend: Omni-channel

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Things You Can Still Do to Prepare

1.Monitor

2.Optimize

3.Test

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1. Monitor: Where are you looking to find performance pain?

25%

34%

37%

54%

Problematic cloud services, 3rdparty content or managed service

providers

Problems outside IT control (e.g.,Internet, user environment)

Application-related problems

Infrastructure or network-relatedfailures/problems

Most significant contributors to performance issuesS

pan o

f C

ontr

ol

DIRECT

INDIRECT

Source: Forrester Consulting study, March 2015

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Understand Real User Behavior and Experience

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Create a Performance Baseline

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Benchmark Against Your Competition

Response Time Avg. Bytes Avg. # Objects Avg. # Hosts

Top 10 Retailers

Bottom 10 Retailers

Response time = 1.48s

Bytes = 1,712,605Objects = 109

Hosts = 24

Response time = 6.97s

Bytes = 2,918,640Objects=224

Hosts=47

Source: Dynatrace Benchmark Top 50 Retailers Black Friday/Cyber Monday 2014

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AverageResponse

Average # Bytes

Average # Objects

Average # Hosts

Top 10Retail Homepage 2.29s 398,656 28 9

Bottom 10 RetailHomepage 10.47s 1,554,495 144 44

…and don’t forget Mobile

Worst performer 3,018,371 bytes with 265 objects downloaded

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Take Control of Third Parties

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Best Practice

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2: Optimize

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The Dynatrace Difference

What’s going on at the

end-user’s device?

3rd party services

performing well?

Database bottleneck?

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Best Practice

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3: Test

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Java .NET PHP C++ Oracle SAP CICS Big DataJava .NET PHP C++ Oracle SAP CICS Big Data

Testing End to End

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Mobile: It’s about to get real up in here

“We were totally paralyzed.”

Jason GoldbergerPresident, Target.com and mobile

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New Year’s resolution: continuous performance

AGILE1+ code change per week

Traditional

“LOCK DOWN”

Meet

or

beat

rev

en

ue t

arg

ets

20%

Source: Internet Retailer 2014 Holiday Survey, April 2015

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Best Practice

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Want to speak with our Experts? Phone: 1-888-833-3652

Email: apmsales@dynatrace.com

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