improve the silence: creating effective interface language
Post on 27-Jan-2015
107 Views
Preview:
DESCRIPTION
TRANSCRIPT
Improve the SilenceCreating Effective Interface Language
Our Agenda
Part 1Intro to Interface LanguageDon’t Call it MicrocopyRole and VoiceWords and Pictures
Break
Part 2RecapitulationThe Functions of WordsWorking Across DevicesTrainwrecksConclusion
Text
Introduction
Orality knits persons together into community.
Walter Ong, 1982
Oral Culture LiteracySecondary
Orality
“Tell me, O muse, of that ingenious hero who travelled far and wide after he had sacked the famous town of Troy.”
“MY DEAR AND HONORED FRIEND: I have often been desirous of writing to thee, but could not be reconciled to the thought that the letter might fall into the hands of the British, lest some printer or busy-body should publish some part of the contents, and give our friend pain, and myself censure.
Secondary orality is post-literate.
Secondary orality allows allows for the preservation of information as texts.
Secondary orality allows for instantaneous feedback.
Secondary orality facilitates the development of community.
“Tell me, O muse, of that ingenious hero who travelled far and wideafter he had sacked the famous town of Troy.”
“MY DEAR AND HONORED FRIEND: I have often been desirous of writing to thee, but could not be reconciled to the thought that the letter might fall into the hands of the British, lest some printer or busy-body should publish some part of the contents, and give our friend pain, and myself censure.
“Darth Badger Don’t Care.”
“Tell me, O muse, of that ingenious hero who travelled far and wideafter he had sacked the famous town of Troy.”
“MY DEAR AND HONORED FRIEND: I have often been desirous of writing to thee, but could not be reconciled to the thought that the letter might fall into the hands of the British, lest some printer or busy-body should publish some part of the contents, and give our friend pain, and myself censure.
“Sign up now.”
We aren’t writing, we are speaking in text
An interface is a conversation.
An interface is a conversation that
takes place between a person and a
machine.
You are the soul of that machine.
Text
Don’t Call it Microcopy
Let’s get small: App.net post: 256 charsTwitter card summary text: 200 charsFacebook og:description text: 160 charsGoogle page description: 155 charsTweet: 140 charsTweet with link: 116 charsSubject line in iOS Mail.app: 45 chars
Jeff Eaton | LullaBot
Role and Voice
What role?
Everything follows from the role
Your vs My
Authentic
Engaging
Specific
Appropriate
Polite
How Would You Fix It?
Words and Pictures
When to use a word?When to use a
picture?
Type a WordTouch a Word
Touch a Picture
Words Images BothSpecific
Translatable
Accessible
Sharable
Compact
Decorative
Precise
Understandable
Ambiguous
Illustrative
Monotonous
Chunky
Brandable
Editable
Short words are best and the old words when short are best of all.”
— Winston Churchill
Take a Break
Improve the SilenceCreating Effective Interface Language
(Continued)
So far...Language is an interface
Interfaces are conversationsUnderstand the role
Use verbal and visual cues
Part 2The Functions of LanguageWorking Across DevicesTrainwrecksConclusion
The Function of Language
SalutationOrientation
ActionInstruction
Service
Salutation
Orientation & Navigation
Action
Instruction
Service
Nouns are information architectureVerbs are interaction design
Devices and Contexts
Trainwrecks
8 Kinds of Bad Oblivious
InconsistentPresumptuous
UnnaturalVague
Passive(Too) Clever
Rude
Oblivious
Inconsistent
Don’t be presumptuous.
Unnatural
Vague/Passive
Don’t be too clever.
Rude
Conclusion
Interface is a ConversationSometimes Words, Sometimes PicturesThink Big System, Not Tiny CopyKnow Your RoleBe Polite Above All
Text
Thanks!
top related