inc 500|5000 laura fitton savvies of social media

Savvies of Social Media. Inc 500|5000

Laura Fitton, Evangelist @ HubSpot @pistachio | pistachio@hubspot.com

Laura Fitton, May 2007 Homebound mom. Two kids under two.

NO business network in Boston

What’s Web 2.0?

Where do I upgrade my

browser?

Twitter is

Dumb!

(Don’t Believe the) Hype

Oneforty.

Laura @Pistachio Fitton “Excited & geeky about where all this leads!"

@pistachio Founder (acq. By HubSpot)

Inbound Marketing Evangelist

A lotta Twitter

Readers

How did THAT Happen??!

Photo: http://www.flickr.com/photos/furryscalyman/

Twitter-based Software will Change the World

Twitter-based Software HAS Changed the World

We’ve Only Just Begun…

NO ONE WAKES UP AND SAYS:

“I want to see an ad.”

SO WHY DO MARKETERS WAKE UP AND SAY:

“Let’s make an ad”?

11

Your customers are relying more & more on social. 9 out of 10

9 out of 10 Internet users visited a social networking site each month in 2010.

Source: comscore, february 2011

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1 out of every 8 minutes online is spent on Facebook.

Source: comscore, february 2011

Changes in Consumer Attention

vs

THEN. NOW.

What we really need is a mindset shift that will make us relevant to today’s consumers, a mindset shift from ‘telling & selling’ to building relationships.”

14

Jim Stengel Former global marketing officer for Procter & gamble

“

SOLVE FOR THE HUMANS

Not just their happiness, but also their success.

Savvies of Social Media: BIG PICTURE

• Be Useful •  Tame the Fox • Nurture & maintain loose ties

Influence (was) Attract attention to yourself

Influence (is) Provide attention & value to

others

Social Media in 2 Words…

BE !!!! USEFUL “ ”

Image: http://inay.org

Tweet Quote!

“ Make the customer the hero of your story. Ann Handley Chief Content Officer MarketingProfs

Image Credit: Fotographia Guerilla

Tweet ebook!

Social Mediain 4 Words…

Listen. Learn. Care. Serve. “ ”

How Can I Get More Followers? “ ”

You don’t just want a following.

29

You want screaming, raving fans

Either write something worth reading or do something worth writing about. Benjamin Franklin “

Image Credit:"lhalstead"

How Can I Get More Followers? “ ”

35

Be generous.

•  the more you give, the more you get

•  build trust, credibility, & goodwill

•  increase # of pages & inbound links

36

Make stuff people want. •  Educational Ebooks •  How-to videos •  Online Calculators •  Planning tools •  Answers to common questions

37

Be helpful.

Helpful Relevant Remarkable Frequent

ask yourself how you can be of service to your current and potential customers. What problems can you solve? What questions can you answer? What knowledge can you share? Read more: http://blog.hubspot.com/blog/tabid/6307/bid/10291/Helpful-is-the-New-Viral.aspx#ixzz1GsSghdGN

Helpful is the new viral.

37

38

Generous is the new

cautious & controlled.

39

Remarkable is the new ‘business as usual.’

40

Link love is the new ad buy.

41

Savvies of Social Media: TACTICS

• We drink our own champagne • Here’s lookin at YOU,

#inc5000

You don’t find customers anymore. They find you.

Context creates the inbound experience.

EMAIL SOCIAL

WEBSITE SALES

SOCIAL INBOX

http://bit.ly/trySI

It’s so easy, even a CEO can use it!

OUR OWN CHAMPAGNE

OUR OWN CHAMPAGNE

OUR OWN CHAMPAGNE

OUR OWN CHAMPAGNE

OUR OWN CHAMPAGNE

OUR OWN CHAMPAGNE

OUR OWN CHAMPAGNE

OUR OWN CHAMPAGNE

OUR OWN CHAMPAGNE

OUR OWN CHAMPAGNE

OUR OWN CHAMPAGNE

OUR OWN CHAMPAGNE

Savvies of Social Media: TACTICS

• We drink our own champagne • Here’s lookin at YOU,

#inc5000

http://www.shiftcomm.com/2013/09/twitters-newest-hidden-feature-website-analytics/

Savvies of Social Media: VISION

• We’ve only just begun…

Global Sensing and Signaling Network

The Message is the Influencer.

http://twitpic.com/135xa by @JKrums

Any to

Many “ ”

6.8 BILLION.

Savvies of Social Media: NOW, YOU

Website grade and custom checklists http://grader.com

Marketing Library http://hubspot.com/library

Marketing Academy http://academy.hubspot.com

Try Social Inbox: http://bit.ly/trySI

grader.com

Savvies of Social Media: NOW, YOU

Website grade and custom checklists http://grader.com

Marketing Library http://hubspot.com/library

Marketing Academy http://academy.hubspot.com

Try Social Inbox: http://bit.ly/trySI

hubspot.com/library

Savvies of Social Media: NOW, YOU

Website grade and custom checklists http://grader.com

Marketing Library http://hubspot.com/library

Marketing Academy http://academy.hubspot.com

Try Social Inbox: http://bit.ly/trySI

academy.hubspot.com

Savvies of Social Media: NOW, YOU

Website grade and custom checklists http://grader.com

Marketing Library http://hubspot.com/library

Marketing Academy http://academy.hubspot.com

Try Social Inbox: http://bit.ly/trySI

bit.ly/trySI

THANK YOU!

Laura Fitton, Inbound Marketing Evangelist @pistachio | pistachio@hubspot.com

For the love of marketing.