increase adoption and engagement through social collaboration

Increase Adoption and Engagement through Social CollaborationChristian Buckley

Christian BuckleyChief Marketing Officer

www.buckleyplanet.com@buckleyplanet

cbuck@beezy.net

Beezy is the premier enterprise collaboration solution for Microsoft Office 365 and SharePoint, extending the feature set and improving the user experience for on-premises, cloud, and hybrid deployments. We are on a mission to transform the way people work, and to help employees be more connected, innovative, and happy. Learn more at www.beezy.net or @FollowBeezy on Twitter.

Collaboration has become a regular part of our lives

We demand an integrated experience, at home and work

The tools we use must be relevant to our activities

People want flexibility in the tools and devices they use We want shared experiences,

but personalized, as well

When most users are asked what they want their collaboration environment to look like, their answer?

Small-team collaboration can be fast and effective

While large-team collaboration can be sluggish and siloed

Your network is a set of clusters

http://observer.com/2015/08/the-no-1-predictor-of-career-success-according-to-network-science/

Left on their own, clusters create silos

http://observer.com/2015/08/the-no-1-predictor-of-career-success-according-to-network-science/

Value is provided through brokering

http://observer.com/2015/08/the-no-1-predictor-of-career-success-according-to-network-science/

http://observer.com/2015/08/the-no-1-predictor-of-career-success-according-to-network-science/

Closed networks limit brokering

Transparency and Discovery

Adoption is everything.

You need critical mass

You need the extra mile

User Experience

Adop

tion

The key to adoption is supporting People & Culture

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Vodafone • 75,000 employees have

registered for Vodafone’s “Circle” platform• Every month 42,000

unique employees use “Circle”• Double-digit adoption increase (month-over-month over last year’s data)

Example of a winning adoption strategy

It begins by understanding how your teams work together today

• To simplify the user interface • To better align end user activities with the

needs of the business

• To streamline business processes• To get more out of your IT investments

Why focus on Productivity?

Productivity is User Adoption

Realized

Microsoft is adding features, but relying on OOTB without a strategy can be an

uphill battle.

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“It’s about what you aspire to do, what you want to do down the line,” says Pinterest CEO Ben Silbermann.

“There’s intent around a pin,” says Joanne Bradford, Pinterest’s head of partnerships. “It says, ‘I’m organizing this into a place in my life,’ like when people tear out a page of a magazine.”

Forbes, Nov 2014 http://onforb.es/1xRW7wS

Content and signals across Office 365 auto-populating the Office Graph for teams.

Insights derived with machine learning to help YOU get the job done right NOW

Office Graph ExchangeSharePointYammerLync

Personalized search results and content curation made possible through Office Graph.

Find what is relevant more quickly and easily, and organize it your way.

Delve and Boards

GroupsUnifies People, Profiles, Conversations, Emails, Calendars, and Files across Office 365 and beyond.

Provides you with a rich and seamless collaboration experience across applications

Inline SocialExtends social collaboration to Office 365, Dynamics, and other apps, services, and line-of-business systems.

Enables you to participate in social conversations from the tools of your choice

Inline Social

YammerProvides a social newsfeed for teams, and a quick and easy platform for creating internal and external communities

Unlocks information silos from email and team sites, democratizes communication

• Community building• Thought leadership• Seeding innovation• Partner development• Customer enablement

Practical applications of social

• Without understanding the business impact• Without understanding the cultural impacts• Without proper executive support• Without business process alignment• Without building advocacy, and supporting the

employees who try to make it all fit together

The problem is that we approach social from the technology standpoint

“Social Enterprise is implemented 80% through organization culture and 20% through technology.” - Gartner, September 2012

Three components to your strategy:

People Process Technology

How do I move forward with my team?

* Guidance will evolve as Microsoft delivers more cross-suite innovation in Office 365

But I still need to… Continue Using….organize data in a hierarchy layout Public Foldersallow users to have direct SharePoint document access via Outlook 2013 Site Mailboxesallow users to send messages on behalf of a group identity Shared Mailboxesshare communications with large groups(>300) or nested groups Distribution Groups *moderate group conversations Distribution Groupsbusiness process workflow customizations on your site Team Site

If you’re looking for a solution to provide… Start Using….social intranet capabilities Yammerexternal collaboration Yammerunstructured collaboration (e.g., ideation, feedback) Yammeremployee engagement (e.g., communities of interest, recognition) Yammerteam collaboration Groupsstructured project collaboration (e.g., deliverables, meetings, milestones) Groupsfile creation, collaboration, and storage Groups

Which tool to use when

• Start with a user-centric plan• Involve your end users early, and often• Map out your key workloads, and understand

what you’re building before you start building

Where to begin…

• Find the critical moments of engagement• Engage your leaders and influencers•Develop a balanced approach (quantitative and qualitative)• Come back to the case (measure)

Measuring the Value of Enterprise Social Technologies: It’s All About That Case! by Susan Hanley

Mapping your key workloads

• Start with a user-centric plan• Involve your end users early, and often• Map out your key workloads, and understand

what you’re building before you start building• Leverage out-of-the-box first• Pilot first, test, and iterate• Refine your operational improvement model• Monitor and measure

Where to begin…

Online resources from Microsoft

Office365Technical Network

Join the conversation!Share tips and best

practices with other Office 365 expertshttp://aka.ms/

o365technetwork

Enterprise Social Resource Center

Customer testimonials sharing success stories with Enterprise Social

Tailored guidance for line-of-business leads: Executives, HR, IT, Sales, Marketing, Customer Support

Educational content on the business value and benefits of Enterprise Social

www.enterprisesocial.com

Learn how social software can help your business

Office 365 CustomerSuccess Center

success.office.com

Scenarios inspire people to work in new ways using Office 365, along with related communication kits to support adoption.

Scenarios

A four-step approach to drive adoption supported by downloadable templates and best practices.

Methodology

Featured adoption communities where you can learn from your peers and adoption experts.

Communities

Helpful resources to learn about other customer stories and special offers to make it easier to get started.

Resources

Learn how to get the most out of Office 365, quickly get your team onboard, and drive adoption.

• Measuring the Value of Enterprise Social Technologies: It’s All About That Case! by Sue Hanley is an excellent walk-through of building your business case for social collaboration

• Success Measurement of Enterprise Social Networks provides a framework for defining your social measurements

• Linked: How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life by Albert-Laszlo Barabasi (2003).

• Six Degrees: The Science of a Connected Age by Duncan J. Watts (2004). Watts was really the one who brought network science into the mainstream, and was bleeding-edge content at the time when LinkedIn, MySpace, Ryze, Friendster and others were in full swing, prior to the era of Facebook and Twitter. A must-read.

• Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives -- How Your Friends' Friends' Friends Affect Everything You Feel, Think, and Do by Nicholas A. Christakis and James H. Fowler (2011) is an in-depth look at the power and possibilities of social influence, and specifically talk about the strength of a network over that of the individual.

• Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark Schaefer (2012) contains a lot of marketing fluff, in my opinion, but does a good job of outlining the strengths of various tools and consumer websites that create and monitor social influence data points.

Further Reading on Social

Christian BuckleyChief Marketing Officerand Office 365 MVP

cbuck@beezy.net@buckleyplanet/IN/ChristianBuckley

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