increase e-commerce conversion using psychology

Increase e-commerce

conversion using

psychology

Karol Pokojowczyk from Colibri.io

Customer acquisition is the

process of acquiring new

customers for business

or converting existing

prospects into new

customers.

The process is specifically

concerned with issues

such as acquiring

customers at lower cost,

etc.

Get to know

the consumer

psychology

Action paralysis –

show your customers how

easy it is to buy something

from your e commerce site.

Three types of

buyers – a survey of

more than 13,000

individuals reveal there are

three types of buyers:

Spendthrifts (15%)

tend to derive great

pleasure from buying –

give them a “luxury” pitch

The thrifty (24%) tend

to feel pain associated with

buying – try to minimise it

using such expressions as

“small down payment”

The average (61%)

are somewhere in the

middle; both marketing

messages can work here

Identify which type of

buyers are visiting your

site, and target your

marketing message to

them.

Admit

Shortcomings

Customers have more trust in

companies who are willing to

take responsibility for their

failures than for those who try

to blame external sources

Show them

how to buy

If you are selling a product,

explain how big it is, how

much it weighs, how much

it will cost to deliver, etc.

If you have a service,

explain how long it will

take, what it will do, and

how it will do it.

Get Email

Subscribers

Make it very clear in your

message that you want

your site visitors to register

for a newsletter, discounts,

etc.

Use

Marketplaces

Amazon, eBay, Newegg,

and many other sites with

millions of visitors also

allow small and mid-sized

retailers to sell directly from

their sites.

Use a

Distinctive

Logo

A distinctive logo is a

business card for both

start-up shops and

branded e commerce.

Give them

what they

search for

Use tools like Colibri to

understand what your

customers are searching

for and how they convert in

each sales funnel.

Colibri is a tool to measure

the effectiveness of your SEO

and online marketing efforts

to get insights and improve

your goal conversions.

This article was originally published on

GrowthHacker.am. Find out more:

Increase e-commerce conversion using psychology

Author: Karol Pokojowczyk

CEO Colibri IO

@KarolPokojowczy

@Colibri IO