• Conversion rate optimization (CRO) is maximizing the number of visitors to your website taking an action that you want them to take

• The action you want the visitors to take could be anything from signing up for a newsletter, creating an account, making a purchase or downloading an app

What is CRO?

• The first option is to teach yourself by reading about it online

• Secondly, you can experiment and learn by using trial and error

• And the third option is to hire or outsource CRO to a professional firm

How do you learn CRO?

• The fourth approach is to take a close look at successful ecommerce websites and understand what is working for them

• Adapt those techniques to reap maximum benefits without having to spend a lot of time and money by experimenting and hiring respectively

The Fourth Approach: Learn from the best

We shall look into some lessons that these ecommerce giants have taught us!

Popup Paradox• Contrary to popular belief; pop-ups

do work and help to accelerate business

• A company like Staples is making millions of dollars with them

Upsell Tactic• Upsell tactic really helps when

the customer heads for checkout

• Companies like amazon make frequent use of it

Spotlight Numbers• Ecommerce shoppers are usually price

sensitive which means that the first thing they want to know is the product’s price and the discount available

• Making your numbers stand out takes advantage of this shopping behavior.

HQ Images• High quality images attract a lot of

attention

• Three great tips to improve conversion rate through images are: use big images, select a good background or keep no background and use pictures of people

Top-grossing First• As an ecommerce retailer, you may be

selling a lot of inexpensive things and not only that, many expensive things may not be in the customer favourites

• So, front-load those products that are top grossing

Free Shipping• Not only that, most of the customers

also expect to receive free shipping and it is now something online shoppers take for granted

• No one wants to pay extra bucks for shipping a product

Freebies Create Customer DelightFreebies do cost the company but the loss is very little and completely worth it since it motivates conversions rather effectively and succeeds where many other strategies fail

• Just because CRO tactics worked well for some ecommerce retailers, it doesn’t imply that the tactics are infallible and will definitely work for you

• Your industry, target audience and niche will help you decide what tactics work the best for you

Off the Record

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Suyati provides marketing technology and integration services for companies that wish to combine the best of breed solutions and create a unified approach to customer acquisition. This unified digital marketing approach requires system integration between various CMS and CRM platforms, and a slew of eCommerce, Marketing Automation, Social Media Listening, email and social marketing, and customer service systems. Our specialized knowledge in Salesforce, open source and .Net based systems enables us to build effective custom integrated solutions for our clients.