increase engagement using mobile

Business Communication: Drive Engagement with Mobility

Why mobile?

Source: http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes

There are 6.8 billion people on earth

4 billion people have mobile phones

3.5 billion own a toothbrush

The Future: Mobility

Beyond the Strategy

Business uses• Sales

• Internal Communications

• Corporate Communication

• Employee Engagement

• Customer Engagement

Medium

• Learning• Training• Collaboration• Engagement

Input Content

Mobile App

Content Delivered

User Experience

1.Awareness2.Consideration3.Intent

1.Awareness2.Consideration3.Intent

• Company Policies• Videos• Newsletter• Internal Communication• Social Media sharing

1.Awareness2.Consideration3.Intent

• Allow users to participate• Send quizzes and surveys• Users subscribe to blogs,

videos etc

1.Awareness2.Consideration3.Intent

• Increase:• Productivity• Engagement hours• Revenue

Popular input content

• Videos• Concise Text• Podcasts

Source: May 2012 report from Nielsen

USER EXAMPLES

Sales

Send via mobile:

• New Product flyers

• Just-in-time updates on competition

TRADITIONALMOBILE

Send via

• New Product flyers (email)

• Just-in-time updates on competition (sms or email)

Internal/Corporate Communications

TRADITIONALMOBILE

Send via mobile:

• Policies/News

• HR Communication

Send via

• Emails

• Pamphlets', flyers etc

www.dronamobile.com

Contactsales@dronamobile.com+91 022 6758 1740