incredible india

Raul PintoRohan Kapuria

Simple typeface Exclamation

Multicolored Tittle

The Incredible India campaign started in 2002

Number of foreign tourist arrivals grew from about 2.3 million in 2002 to about 5.58

million in 2010

Revenue grew from $2.8 billion to $14.16 billion

The new redesigned logo

Peacock – National Bird

The use of a Elegant Font face

Indianness

Target Audience

• Depicts the cultural aspect• Unlike the previous logo brings Indianness into

the picture• Something unique for foreign tourists

Thank you