incremental persona

Incremental Persona

UX Scotland, June 18 2014

Adrian Howard (@adrianh) quietstars.com

Hello!

Schedule0830- 0900 Registration (30m)

0900– 1030 Part 1 (90m)

1030 - 1100 Tea / coffee (30m)

1100 - 1230 Part 2 (90m)

1230 - 1330 Lunch (60m)

Ask questions

Don't have to copy the slides

Chatham House Rule applies please

“When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed”

Disclaimer: Eh?

I ♥ feedback

Swear Jar

(obligatory cute animal slide)

Who are you?

Exercise: Persona… • Why?• What?• How? • When?• Who?

http://www.slideshare.net/toddwarfel/data-driven-personas

Alignment

Inspiration

Communication

Empathy

http://www.slideshare.net/toddwarfel/data-driven-personas

Exercise:Problems with Persona

http://www.slideshare.net/toddwarfel/data-driven-personas

Personas are to Persona Descriptions as Vacations are to Souvenir Picture Albums!

Jared Spool

Today you found a startup!

We’re the X for Y!

Exercise:Elevator pitch

Incremental Persona

1. Define

2.Refine

3. Realign

1. Define

http://www.slideshare.net/clevergirl/luxr-oneday-workshop/73

Exercise: GenerateAd-hoc:

• Behaviours

• Demographics

• Needs

• Goals

Empathy map:

• Think/Feel

• Say

• Hear

• Do

• Pain/Gain

Exercise:Group aspects

Exercise: The scale of truthiness

2. Refine

3. Realign

Realign:

• Split

• Merge

• Discard

• Refocus

• Drive

• Generate

Storytime

https://www.flickr.com/photos/library_of_congress/2163462230/

https://www.flickr.com/photos/powerhouse_museum/3876631361/

Incremental Persona

1. Define

2.Refine

3. Realign

The Good, the Bad & the Ugly

Naive teams forget refine & realign

Teams need pushing to realign

Organisations still need to buy into value of persona

Integrated researchers

Continuous research

Lets you get people starting quickly &

cheaply

Whole team approach eases

adoption

Discouragesset & forget

persona

Embraces change

@adrianhquietstars.com

slideshare.net/adrianh adrianh@quietstars.com

Thank YouAnd any questions?