incremental persona
DESCRIPTION
How do you get everybody in your company to understand who is using your product - especially if you're not 100% certain yourself? You've got out of the building and talked to your customers, but how do you communicate what you learned when you get back? Persona - research-based examples of the people who use your product - help teams understand customers and deliver the features that they really need. This workshop shows you how to get the whole team involved in user research. We work through an example scenario showing you how to build persona incrementally. You'll learn practical techniques for integrating persona with lean approaches to product strategy and development.TRANSCRIPT
Incremental Persona
UX Scotland, June 18 2014
Adrian Howard (@adrianh) quietstars.com
Hello!
Schedule0830- 0900 Registration (30m)
0900– 1030 Part 1 (90m)
1030 - 1100 Tea / coffee (30m)
1100 - 1230 Part 2 (90m)
1230 - 1330 Lunch (60m)
Ask questions
Don't have to copy the slides
Chatham House Rule applies please
“When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed”
Disclaimer: Eh?
I ♥ feedback
Swear Jar
(obligatory cute animal slide)
Who are you?
Exercise: Persona… • Why?• What?• How? • When?• Who?
http://www.slideshare.net/toddwarfel/data-driven-personas
Alignment
Inspiration
Communication
Empathy
http://www.slideshare.net/toddwarfel/data-driven-personas
Exercise:Problems with Persona
http://www.slideshare.net/toddwarfel/data-driven-personas
Personas are to Persona Descriptions as Vacations are to Souvenir Picture Albums!
Jared Spool
Today you found a startup!
We’re the X for Y!
Exercise:Elevator pitch
Incremental Persona
1. Define
2.Refine
3. Realign
1. Define
http://www.slideshare.net/clevergirl/luxr-oneday-workshop/73
Exercise: GenerateAd-hoc:
• Behaviours
• Demographics
• Needs
• Goals
Empathy map:
• Think/Feel
• Say
• Hear
• Do
• Pain/Gain
Exercise:Group aspects
Exercise: The scale of truthiness
2. Refine
3. Realign
Realign:
• Split
• Merge
• Discard
• Refocus
• Drive
• Generate
Storytime
https://www.flickr.com/photos/library_of_congress/2163462230/
https://www.flickr.com/photos/powerhouse_museum/3876631361/
Incremental Persona
1. Define
2.Refine
3. Realign
The Good, the Bad & the Ugly
Naive teams forget refine & realign
Teams need pushing to realign
Organisations still need to buy into value of persona
Integrated researchers
Continuous research
Lets you get people starting quickly &
cheaply
Whole team approach eases
adoption
Discouragesset & forget
persona
Embraces change
