india economy growth survey 2011-1012: market segmentation - psb
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7/28/2019 India Economy Growth Survey 2011-1012: Market Segmentation - PSB
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THE PULSE OF INDIA INC.
India Inc. is confident about theeconomy and has aggressive growthplans. The vast majority of thosesurveyed expect at least the currentgrowth rate 78 to continue, or togrow faster. And Indias business eliteshave global and local expansion plans,with a new investment horizon of 612months, with corresponding aggressive hiring plans to support expansionand growth, even while global recovery continues to move slowly.
Indian managers believe that therevival of the economys agricultureand food sector should be top priorityin the 20112012 budget. Otherpressing issues include industrialgrowth, transparency & publicaccountability, infrastructure & realestate, and fiscal consolidation &monetary discipline.
However, India Inc. is divided whenit comes to the Financial Ministrysability to deliver on reforms promiseddue to coalition politics.
74% of respondents areMORE CONFIDEN
about the growth ofthe Indian economy as
compared to last year.
68%
of Indian managersplan to expand
74%
Indias top managers surveyed on their plans for growth in 2011 -- and the
priorities they believe the Finance Minister should set in his budget
CONFIDENCE IN ECONOMY
FUELS INDIA INC.S AMBITIONS
90%BELIEVE THAT THE ECONOMY
WILL GROW AT A RATE OF 7%OR
MOR
GLOBALLY LOCALLY
of Indian manageplan to expand
A PENN SCHOEN BERLAND - BLOOMBERG UTV POLL
PLAN TO REDUCE THE SCALE
OF THEIR OPERATIONSJUST 2%
127PHONE INTERVIEWS AMONG
CEOS, CFOS, Vice Presidents,
Heads of Business Units, General
Managers and Senior Managers
BASED ON
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7/28/2019 India Economy Growth Survey 2011-1012: Market Segmentation - PSB
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0
0
0
0
0
0
4646
KEY CHALLENGES TO INDIAN ECONOMY
YES, IN 12
MONTHS
YES, IN 6
MONTHS
NO, WE
ARE NOT
YES, AFTER
2 YEARS
DONT
KNOW
0
10
20
30
40
50
42% 39%
8%5% 5%
25%
30%
39%
AYBE/MAYBE NOT YES, IT WILL
NO, IT WILL NOT
6%
DONT KNOW
Of managers who plan to expand, 45%plan
o infuse fresh capitallocally, 21% plan to
acquire companies,21% plan to seek FDI.
CORRUPTION
FOOD
INFLATION
INFRA-
STRUCTURE
RISING
SUBSIDIES
49%
35%
30%
24%
15%
POOR
GOVERNANCE
22%
46%
30%
1%
EXPANDING BOTH WAYS
EXPANDING GLOBALL
EXPANDING
LOCALLY
DONT KNOW
Creating jobs and hiring talent in the next yea
67% plan to hire more people,34% will en-hance compensation/increase salaries;
however, 21% will rationalize headcount.
Managers planning
expansion are lookingboth locally and global
WILL COALITION
POLITICS ALLOW THE
FM TO DELIVER HIS
PROMISED REFORMS?
INDIA INC. PLANS FRESH INVESTMENTS
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7/28/2019 India Economy Growth Survey 2011-1012: Market Segmentation - PSB
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INDIA INC.S TOP PRIORITIES FOR BUDGET 2011
India Inc. believes that tmanage High Food inflathe Finance Minister muextend easy credit suppofarmers & find ways toreduce wastage of foodsupplies besides providifillip to industrial sectorthrough access to credit
while making tax laws mtransparent, creating refadvisory groups, andevaluating programmeimplementation to manthe governance deficit aimprove transparency.
India Inc. believes that tbest ways to manage theFiscal Deficit are toimplement GST, introduthe Direct Tax Code &allowing FDI in sectors as retail, and raising capsectors such as insuranc
0
0
0
0
0
0
FOODSECTOR
REVIVAL
INDUSTRIAL
GROWTH
TRANSPARENCY
&ACCOUNTABILITY
INFRASTRUCTURE
&REALESTATE
FISCAL&MO
NETARY
DISCIPLINE
CAPITALFORMATION
&FDI
RESOURCEM
OBILIZATION
&BETTERTAXATION
ENSURINGEN
ERGY
SECURITY
SOCIALSECTOR
45%
27% 27%24%
21%21%
14% 13%13% 12%
8%
33% SUPPORT EASY CREDIT SUPPORT FOR FARMERS 59% SUPPORT CREDIT EXPANSION TO INDUSTRIAL SEC
ON INDUSTRIAL GROWTH...
52% SUPPORT GREATER INFRASTRUCTURE INVESTMEN
TO REFORM INFRASTRUCTURE...
32% SUPPORT TAX LAW REFORM
O INCREASE TRANSPARENCY...
N THE AGRICULTURAL SECTOR...
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7/28/2019 India Economy Growth Survey 2011-1012: Market Segmentation - PSB
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10 20 30 40 50 0 10 20 30 400 10 20 30 40 50 600 5 10 15 20 25 30
41% SUPPORT A GOODS AND SERVICES TAX
O ENFORCE MONETARY DISCLIPLINE...
50% CALL FOR ALLOWING FOREIGN DIRECT INVESTME
TO SUPPORT CAPITAL FORMATION...
40% SAY RENEWABLE ENERGY MUST BE DECENTRALIZ
ENERGY SECURITY
44% SAY IMPLEMENT A GOODS AND SERVICES TAX
O FURTHER RESOURCE MOBILIZATION...
BREAKING PRIORITIES DOWN BY SECTOR
MANUFACTURING SERVICES ENERGY & INFRASTRUCTURE IT & TELECOM
AGRICULTURE & FOOD SECTOR REVIVAL
PUSHING INDUSTRIAL GROWTH
TRANSPARENCY & PUBLIC ACCOUNTABILITY
FILLIP TO INFRASTRUCTURE & REAL ESTATE SECTORS
FISCAL CONSOLIDATION & MONETARY DISCIPLINE
CAPITAL FORMATION & FOREIGN DIRECT INVESTMENT
RESOURCE MOBILIZATION THROUGH BETTER
ENSURING ENERGY SECURITY
SOCIAL SECTOR & INCLUSIVE GROWTH
43%
35%
27%
27%
22%
30%
27%
27%
27%
27%
60%
33%
17%
33%
17%
50
33%
27%
20%
20%
Penn Schoen Berland
www.psbresearch.in, amember of the Young &Rubican Brands and WPP is alobal researchbased commu
nication advisory thatpecialises in messaging and
strategy for bluechip corporate, entertainment andpolitical clients. Rooted inmarket research, we have over30 years of experience in
generating unique insightsabout public opinion, providing
clients with actionable ideasthat give them a competitiveedge.
We call it .
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please send an email to:
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