industry mythology versus customer reality

416.967.3337 

www.proteanstrategies.com 

© 2013 

white paper

THIS PROTEAN WHITE PAPER WILL PROVIDE INSIGHTS INTO:  Brand classification -- what brands fit into which segments -- consumers

view, professional view and actual segmentation

Loyalty associations -- what brands are associated with which loyalty pro-grams -- hospitality professionals compared to consumers compared to reality

Most motivating emotional drivers -- the most motivating emotional trig-gers that determine which hotels travelers will choose -- the actual trig-gers compared to what hospitality professionals think are the most im-portant triggers

Most motivating functional attributes -- what do you have that makes people want to stay in your hotel -- compared to what industry profes-sionals think are the most motivating amenities 

And much more. 

BE PART OF THE SURVEY AND RECEIVE THE REPORT FREE: http://tinyurl.com/protean-industry-survey

 Scheduled release date: Spring 2014 Cost: $800 per report 

“Most of the

management

decisions we

make are

made based

on what we

think other

people think.

Simply

knowing a

little bit of

what they

think gives us

a momentous

advantage

over our

competitors”

Industry mythology versus our customer's reality

A WHITE PAPER BASED ON SURVEYS OF TRAVELERS, HOTEL INDUSTRY PROFESSIONALS, MARKETERS, OWNERS AND BRAND MANAGERS

W e o en ask guests and consumers what they think about hotels and hotel brands. But we never ask hospitality insiders what they think. We're doing that, and, not surprisingly, what hospitality professional think and what customers think are worlds apart. But it's only by 

understanding what our customers think rela ve to what we think and our compe ‐on thinks, that we can develop really unique and mo va ng experiences. 

Protean Hospitality ,together with Professor Chekitan Dev of Cornell University, is doing just that — surveying business and leisure travelers, hotel management profes‐sionals, hotel marke ng execu ves, investors, managers, industry consultants and academics.