infilm branding
Post on 05-Dec-2014
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BRANDING
What does it mean???
Product placement Leveraging Clutter-free
Visibility• Brands are increasingly seeking
visibility.
Competition • High competition.
Cost-effective• cost-effective and effective
mediums for advertising.
Market push• Provides additional marketing
push.
Why In-Film branding…
Brands featured in Casino Royale
clip
Effect on product
effectiveness
In-film branding is here to ROCK!
Chak De! sets trend.
"Fashion“ made 85 million from in-film advertisement
Luxury brands like..Audi A6
McDowell & Co has earmarked a budget of around Rs 3 crore for in-fling branding.
Today in-film advertising in Hollywood is a $450 billion industry.
Relevance of the brand should not be comprised.
Brand should be used in a selective and judicious manner .
Brand should be integrated in the script.
Credibility of the brand should be maintained
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