infozone short pitch may 2013

FoundersEmiliyan Enev - CEO and project founder

* Project steering and resource management

Emil Stoyanov - CTO and co-founder

* Team leader and software development supervisor

Boyan Petkov - Creative and co-founder

• Design and user experience

Stoyan Angelov - Marketing and sales* Marketing and sales

Trends

• Real-time marketing

• Location Based Services

• Marketing will be automated by software

• Multichannel and multiscreen

Problem (businesses)

How to reach, interact and attract more clients nearby using the mobile channel?

Problem (end users)

How to find what’s new around me and see relevant promotions - everywhere in seconds?

Solution

• Help businesses attract clients nearby and sell more on the mobile channel

• Help end users find what is relevant, useful and beneficial around them – in seconds, easy and intuitive

Features (end users):

Users are engaged with real rewards and promotions

Relevant location aware notifications

Features (businesses):

Payment for measurable result

Precise targeting in real time

Smartphones Market

• China – 458 mln. units

• Brazil – 66,3 mln. units

• India – 155,6 mln. units

/Forecast 2017

India – growth projected is 460% - 2017/2013/

Traction• Software licensed to partner in Western

Balkans

• Partnership with mobile operator

• Preparing launch in China (Shanghai)

• Mobile payment system integrated

What do we disrupt?Capitalize on mobile as a disrupter

Disrupting:

• Traditional marketing

• Daily deals model

• Plastic and loyalty cards

• Paper leaflets

• SMS marketing and service

Scalable!

• It is easily deployable platform

• Adaptable for various regions/industries

• Back office do all support / customization

Secret:Businesses engage users as individuals

Monetization

• Commissions from in-app transactions

• Tariff for publishing promotions/updates

• Click-to-action services

• Income from licensing the software

Target Investment400 000 EUR

• Marketing activities (55% from budget)

• Creating content (15%)

• New features development (15%)

• Technical support (7,5%)

• General & Administrative costs (7,5%)

Thank you!

enev@infozone.bg